Njengoba i-Facebook ibonile ukuthi ividiyo iyikusasa, inkampani kaMark Zuckerberg iye yagxila kakhulu ezithakazelweni zayo kulolu hlobo lokuqukethwe. Isikhathi esithile manje, i-Facebook idale isisekelo esibanzi samavidiyo, lapho singathola khona cishe yonke into, kepha ngokungafani ne-YouTube, asikwazi ukusesha ukuthola imininingwane esiyidingayo. Izinsizwa ezivela kuFacebook zimemezele ukwethulwa kokuphela konyaka okusha uhlelo lokusebenza ukuze abadali bokuqukethwe bakwazi ukulayisha amavidiyo epulatifomu ngendlela elula kakhulu futhi esheshayo.
Lolu hlelo, okwamanje olungenalo igama elisemthethweni, limenyezelwe eVidCon, umcimbi waminyaka yonke wabadali bokuqukethwe lapho bengakhuthaza khona umsebenzi wabo, bahlangane nabalandeli babo mathupha ... Lolu hlelo lokusebenza luzohambisana ne-Facebook Mentions, isigaba sokuthi Okwamanje kukhawulelwe kuma-akhawunti amakhulu njengosaziwayo, izintatheli ezaziwayo, abagqugquzeli… Okuthile njengama-akhawunti we-VIP we-Facebook, amanye ama-akhawunti avumela ukuba agcine ingxenye enkulu yemali engenayo yokukhangisa etholakala kumavidiyo athunyelwe kuma-akhawunti abo.
Kepha lolu hlelo olusha ngeke kube ukuphela kwento entsha esizoyibona maduze epulatifomu yevidiyo yenethiwekhi yokuxhumana nabantu, ngoba iFacebook Live, isevisi yokusakaza ividiyo, izothola ikhithi yokudala kungekudala, ikhithi elizokuvumela ukuthi ungeze izingeniso, izitika, izithombe ezimile… Lolu hlelo luzoba nethebhu yalo ebizwa nge-Community, lapho abadali bokuqukethwe bazokwazi ukuxhumana nabalandeli babo nge-Facebook, Instagram kanye ne-Messenger, uhlelo lokusebenza lokuthumela imiyalezo ku-Facebook. Ngaphezu kwalokho, izophinde inikeze imininingwane eningiliziwe ngokuvakashelwa okutholwa amavidiyo akho, imininingwane ezobavumela ukuthi bazi ukuthi baqhuba kahle yini noma kufanele bathuthukise okuthile.