Uma uqala ngokuthengiswa komkhiqizo omusha we-Apple, kuyinto ejwayelekile ukuthi ihlushwa ukushoda kwesitoko, lokhu kwenzeka njalo futhi kubuye kube isu lokuphakamisa i- «hype» yabasebenzisi abafuna ukuthenga umkhiqizo futhi babone lokho kuphelile. Abezindaba bakhuluma ngazo futhi kuyiqiniso ukuthi kujwayelekile kuzo zonke izinkampani, hhayi i-Apple kuphela. Okwenzeka ngemuva kwalezi zinyanga zokuqala ukuthi isitoko sijwayele futhi ukuthunyelwa kuyeke ukubhekana nalokhu kubambezeleka ukuze kuzinze bese kwenzeka okuphambene nalokho, lapho isikhathi esikahle sidlula inkampani iyeka ukukhiqiza umkhiqizo ngobuningi ukuze ufakwe emigqeni yokukhiqiza imodeli entsha, ku icala lika-Apple Le modeli entsha ye-iPad Pro ingadala ukushoda kwesitoko kumodeli yamanje.
Akungabazeki ukuthi konke lokhu kungamahemuhemu esiwathola enetheni, kepha kuyiqiniso ukuthi ama-iPad avame ukuvuselelwa ngenyanga kaMashi, ngakho-ke akumangazi ukuthi lokhu kushoda kwesitoko semodeli enkulu kunakho konke. NgoMashi kungafika isizukulwane sesibili sale-iPad Pro enkulu ngisho ne-MacBook engu-12 renew evuselelwe, kepha konke lokhu ukuqagela njengamanje futhi akukho lutho oluqinisekiswe yi-Apple uqobo.
U-Apple uchaze engqungqutheleni yemiphumela yezezimali ukuthi ama-iPads abe nesidingo esiphakeme kancane kunalokho abekade ekucabanga ekuqaleni ngakho-ke babe nezinkinga eziningana ngokunikezwa kwale mishini, okungasho ukuthi umkhiqizo ukhuphuke ngezinsuku ezibalulekile njengeKhisimusi futhi manje izokwehla futhi ukuvula isikhala sezizukulwane ezintsha. Kuzofanele silandele ukuvela kwesitoko namahemuhemu njengoba kungekho maningi kakhulu kunethiwekhi mayelana nokuvuselelwa noma isihloko senyanga kaMashi, I-Apple ingalinda ukufika kwe-MWC eBarcelona ukuze abezindaba "baduke" kancane kubo.