I-NBA yethule i- My Jr. NBA/Jr. WNBA, uhlelo lokusebenza olusha lwamahhala oluklanyelwe ukuba yisikhungo sedijithali sezinhlelo zayo zebhola lomnqakiswano zentsha zamazwe ngamazwe. Le nkundla yadalwa ngenhloso ecacile: ukuhlanganisa ndawonye konke abadlali, abaqeqeshi, abameli, imindeni, abaphathi bomncintiswano, kanye nabahleli abakudingayo ukuze benze isipiliyoni sibe lula, sihleleke kakhudlwana, futhi sitholakale kalula.
Lokhu kunengqondo. I-basketball yentsha ayigcini nje ngokwenzeka enkundleni. Idinga namashejuli aphethwe kahle, izinqubo zokubhalisa ezicacile, ukuxhumana okuqhubekayo nemindeni, imiphumela esesikhathini, kanye nokufinyelela kalula ulwazi mayelana nomncintiswano ngamunye. Kuze kube manje, imisebenzi eminingi ingasatshalaliswa kuma-imeyili, amaqembu emiyalezo, amadokhumenti ahlakazekile, kanye namapulatifomu ahlukene. I-My Jr. NBA/Jr. WNBA ihlose ukunciphisa lokho kugcwala futhi yenze inhlangano ibe lula kakhulu.
Lolu hlelo lokusebenza luzosebenza njengendawo eyinhloko yedijithali yezinhlelo ze-Jr. NBA/Jr. WNBA emazweni nasezindaweni ezingaphezu kuka-190 kulo lonke elase-Afrika, e-Asia-Pacific, eCanada, eYurophu naseMpumalanga Ephakathi, eNdiya, naseLatin America. Luphinde lwenzelwe ukusebenza ngezilimi eziningi, ukubonisa okuqukethwe ngokusekelwe endaweni yomsebenzisi, nokunikeza ukufinyelela kusuka kokubili kumadivayisi eselula kanye newebhu.
Phakathi kwezici zayo ezibaluleke kakhulu ukuphathwa komncintiswano. Abaqhubi bazokwazi ukuphatha amashejuli, ukuma, imiphumela, amabhuleki omqhudelwano, izibalo, ukuphawula komdlalo ngamunye, kanye nemibukiso yemidiya ehlukahlukene kusuka kupulatifomu eyodwa. Ukusakaza bukhoma komdlalo nakho kufakiwe, ithuluzi eliwusizo kakhulu emindenini engakwazi ukuya njalo kuyo yonke imidlalo.
Lolu hlelo lokusebenza luhlanganisa nesikhungo sokubhalisa ukuze kube lula ukubhalisa, ukugunyazwa, kanye nokulandelela abahlanganyeli. Ngaphezu kwalokho, lunikeza amathuluzi okuxhumana okuthumela izibuyekezo eziqondile kubadlali, abazali, abaqeqeshi, abaphenyi, kanye nabahleli, kanye nesigaba esinikezelwe kwimicimbi nemisebenzi ye-Jr. NBA/Jr. WNBA.
Ngaphandle kwezici zobuchwepheshe, uhlelo lokusebenza luqinisa inhloso yohlelo: ukufundisa i-basketball kusukela phansi, kodwa futhi nezindinganiso ezifana nokusebenza ngokubambisana, inhlonipho, ukuzimisela, kanye nomphakathi. Uhlelo lwe-Jr. NBA/Jr. WNBA lusanda kubuyekezwa ngendlela esekelwe kumdlalo, imisebenzi emisha noma ebuyekeziwe engaphezu kwe-100, kanye nezinhlelo zokuqeqesha ezingu-48.
Ngo-2025, uhlelo lufinyelele kubantu abasha abangaphezu kwezigidi ezingu-41, abazali, osompempe, nabaqeqeshi emazweni nasezindaweni ezingu-193 ezingaphandle kwe-United States. Ngalolu hlelo lokusebenza olusha, i-NBA ihlose ukwandisa lonke inethiwekhi ngesakhiwo esicacile kanye nokuhlangenwe nakho okuxhumene kakhulu.