Kulezi zinsuku ezimbili ezedlule, abafana abavela ku-Facebook, ikakhulukazi uMark Zuckerberg, inhloko yenethiwekhi yokuxhumana nabantu, bebelokhu bebhekene enye yenkinga enkulu yesithombe yenkampani cishe kusukela yadalwa. Ezinye izinkampani ezinkulu ezinjengoTesla noma i-PlayBoy zijoyine inhlangano ye- # DeleteFacebook futhi bayilahla ngokuphelele inethiwekhi yokuxhumana nabantu.
Inkampani yeCambridge Analytica, ikwazi ukufinyelela ocwaningweni kuFacebook kumaphrofayili angaphezu kwezigidi ezingama-50 abasebenzisi kuFacebook, okungenani yilokho okwakukholelwa ekuqaleni, ngoba inethiwekhi yokuxhumana nabantu ikuqinisekisile ukuthi lolu lwazi luvuza abathintekayo abangaphezu kwezigidi ezingama-37, ukuze inani eliphelele labasebenzisi abathintekile lenyukele ezigidini ezingama-87. Kepha lesi sibalo kungenzeka singapheli lapho.
ICambridge Analytica, yinkampani yokuhlaziya eqashwe, phakathi kwabanye abaningi, nguDonald Trump ukuze ukunqoba ukhetho lwaseMelika lwango-2016. I-Analytica izinikele ekwenzeni ukushicilelwa okungamanga kubhekiswe kubasebenzisi abanemininingwane kumaphrofayili abo, ukuthonya isinqumo sabo sokuvota. Le nkampani ibibambe iqhaza nasovotweni lwase-United Kingdom ngokuhlala kwayo e-European Union, eBrexit, kanti kunamahlebezi okuthi kungenzeka ukuthi ithinte neminye imicimbi yezepolitiki ebalulekile.
Ukuzama ukugeza isithombe sakhe kancane, inethiwekhi yokuxhumana nabantu nje cisha umsebenzi wokusesha osivumele ukuthi sithole abanye abasebenzisi ngenombolo yocingo noma nge-imeyili, ezinye izinketho ebezivele zingasebenzi ekucushweni kwenethiwekhi yokuxhumana nabantu, kepha ezinikwe amandla ngokuzenzakalela. Iphinde yangeza imikhawulo ku-API izinkampani ezingafinyelela kuyo idatha yomsebenzisi, kepha hhayi ku-Facebook kuphela kepha naku-Instagram.
Kusukela ngo-Ephreli 9, i-Facebook izokwazisa bonke abasebenzisi idatha yabo eyabiwe yiCambridge Analytica ngaphezu kokufaka isixhumanisi kuzinketho zokumisa ze-Facebook ze hlola kokubili ulwazi olwabiwe kanye nezinhlelo zokusebenza ezikwazi ukufinyelela njengamanje kwidatha yethu, izinhlelo zokusebenza esizigunyaze ngaphambilini, noma ukusebenzisa uhlelo lokusebenza noma insiza yewebhu.