Kuya ngokuthi uneminyaka emingaki, kungenzeka ukuthi iMusical.ly ayizwakali njengokuthile kuwe, futhi yile nethiwekhi yezenhlalo yamavidiyo, ukuthi abanye kuthathwa njengokuhlanganiswa komvini ne-Snapchat, isivumela ukuthi sakhe, sabelane futhi sithole amavidiyo angafika kumasekhondi ayi-15 ahlala ahambisana nomculo. Kulawa mavidiyo, umlingiswa ophambili angaphuma aqondanise izindebe, azikhohlise, adanse noma enze noma yini enye ewubuwula efika engqondweni.
Kusukela yethulwa, lolu hlelo lokusebenza bekulokhu eqondiswe kuzingxenyekazi zeselula futhi ngalo lisinikeza ukuthenga okuhlukile ngaphakathi kohlelo lokusebenza. Ngokombiko weThe New York Times, uMusicali.ly usezoshintsha izandla athole isibalo esiphakathi kuka-800 no-1000 million dollars.
Le nethiwekhi yokuxhumana nabantu, ngezithameli ezicishe zibe yintsha kuphela, odabuka e-Asia futhi onabasebenzisi ababhalisiwe abaphakathi kuka-60 no-100 million emhlabeni jikelele, ukhule kancane kancane futhi njengamanje ukwazile ukuba neqembu elikhulu labasebenzisi e-United States nase-Europe, okuyinto enzima kakhulu ukuyizuza ezinkampanini zase-China ngaphandle kokuchitha imali eningi ekukhangiseni.
Inkampani ngemuva kwalokhu kuthenga yi-Bytedance, iqoqo lezindaba okwamanje elinabasebenzisi abangaphezu kwezigidi eziyi-100 eChina nokuthi ifuna ukuba ngenye indlela kuFacebook, okuyinkampani evinjelwe ukungena kuleli. Ukunyakaza kukaBedtance akulungiswanga nje kuphela yizithameli eziqondiwe zalolu hlelo lokusebenza, kodwa futhi nokukwazi ukusebenzisa ngokunenzuzo ulwazi lwale nethiwekhi yokuxhumana nabantu eseliphenduke isethenjwa kuyo ngaphakathi nangaphandle kweChina.
I-Musical.ly isebenzisa ubuhlakani bokufakelwa ukunikela ngamavidiyo kubasebenzisi bohlelo lokusebenza ngokuya ngokuncamelayo nezinto abazithandayo, okuye kwavumela ukukhula okumangazayo i-Bytedance efuna ukukusebenzisa ku-aggregator yayo yezindaba inani elikhulu labasebenzisi leli pulatifomu elinalo e-United States futhi ngenhlanhla hamba maphakathi nezwe, izwe lapho izinkampani ezaziwa kakhulu zase-Asia ezine-Alibaba neTencent.
