Kungani Izinkampani Kufanele Zitshale Ku-Facebook

Ngisanda kufunda i-athikili emayelana nokuthi isebenza kanjani - igama elingakanani - isu kuma-social media, lapho uchwepheshe wezokungenisa izihambi echaza imishini yokulandelela utshalomali ezinkundleni zokuxhumana.

Ngokwalokho okufundiwe, into ethakazelisa kakhulu ukwazi ukuthi ngokocwaningo lwakamuva cishe abathengi abangama-75% - abaku-inthanethi - babheka izinkomba ezinkundleni zokuxhumana ngaphambi kokuqhubeka nokuthenga.

Lokho kungenzeka, ikakhulukazi ngenxa yenani lemikhonyovu nomsebenzi ongemuhle ogcwele kuyo yonke i-Intanethi. Uma ngikhuluma iqiniso, kuwumkhuba omdala kimi ukuthi ngibheke ukuthi le nkampani noma leyo ibikelwe yini ngomsebenzi omubi, noma uma umkhiqizo engiwuthandayo unedumela elihle noma elibi.

Futhi kulapho i-Facebook ingenza umehluko phakathi kwedumela elihle noma elibi.

I-Facebook idlulela ngalokwabelana ngokuzijabulisa

Eqinisweni, nsuku zonke kuyabonakala kakhulu ukuthi i-Facebook izisungula njengesiteshi sokuxhumana esisebenza kahle. Yize kuyiqiniso ukuthi abasebenzisi abaningi be-Facebook bakhona befuna ukuzijabulisa, kuyiqiniso futhi ukuthi azingabelwana ngezithombe namavidiyo kuphela. Okuhlangenwe nakho kwansuku zonke nakho kwabelwana ngakho futhi ukuthola izinsizakalo noma izimpahla nge-Intanethi kuyingxenye yempilo yansuku zonke yezigidi zabantu; abaningi babo abasebenzisi be-Facebook asebenzayo.

Ngubani oye wakhwabaniselwa noma wathola insizakalo esezingeni eliphansi ongeke athande ukuyimemeza esophahleni lwendlu - imimoya emine ye-Facebook? Mhlawumbe bambalwa abantu abangamelana nesilingo, futhi kuqinisekile ukuthi ngokuzayo njengoba abasebenzisi be-Facebook bebona amandla okuba nethuluzi elinikezwayo, kuzoba njalo ukuthola izincomo - ezinhle nezimbi - zemikhiqizo eminingi noma eminingi. .

Ilusizo kangakanani i-Facebook ezinkampanini?

Okufanayo ucingo ebengalunikeza lapho luvela emakethe enkulu, noma leyo i-imeyili eyayinayo ngaleso sikhathi. Ngomehluko wokuthi ku-Facebook oxhumana naye "ubuso nobuso" - empeleni ukukhuluma.

Akukona nje kuphela ukuthola izikhangisi zomphakathi, yize kwenza ukufana nenjini yokusesha yakwaGoogle, kufana nokudlulisa ubugqila bama-SERP nge-Adsense. Kepha - futhi ngokungafani neGoogle - izinzuzo ze-Facebook azikhawulwanga ngesikhundla.

I-Facebook ivumela ukusizakala ngokuxhumana "nomthengi kumthengi", i-C2C, namamodeli amasha webhizinisi asetshenzisiwe asuselwa kule mbono ye-e-commerce.

Kusekelwa kumgomo oyisisekelo owenza i-Facebook ibe yisiteshi sokumaketha esisebenza kahle: ukusatshalaliswa ngqo kolwazi phakathi kwabantu (abangani). Futhi yilokho ukuxhumana okusondelene lapho kwabiwa imininingwane okufanele isetshenziswe yizinkampani. Isizathu? Kulula kakhulu.

Utshala imali kwi-Social Media ukubeka umkhiqizo ku-Uhlaka Lokukholeka Emehlweni Omthengi

Eminyakeni eyishumi nanhlanu edlule ukuthengisa umkhiqizo kwakucacile ngokuqhathanisa. Inkulumo-ze emithonjeni yezindaba yendabuko yayisebenza futhi kwakulula ukubala imbuyiselo ekutshalweni komkhankaso wokukhangisa. Abakhangisi babevame ukwenza ihaba ngezinzuzo zomkhiqizo, kepha kubantu abaningi kwakunzima ukubona umehluko.

Namuhla, nangolwazi oluningi olutholakalayo, umphakathi ubucayi kakhulu futhi unolwazi olungcono kunaseminyakeni eyishumi nanhlanu edlule. Akuselula ukusho ukuthi umkhiqizo ongcono kakhulu emakethe unikezwa, ngoba umthengi ongaba umthengi kuzoba ukuseshwa okumbalwa, ukuchofoza kanye nezixhumanisi kude nokwazi ukuthi lokho kuyiqiniso noma cha.

Yingakho izinkundla zokuxhumana - isib; I-Facebook - inikeze inzuzo engenakuqhathaniswa ekunikezeni ukwethembeka kumkhiqizo. Kuhluke kakhulu kumthengi ukubona isikhangiso esithi uJuan Pérez ufakazela ukuthi umkhiqizo muhle kakhulu, ukubona umbhalo ebhodini likaFacebook lika-Iván Cadena othi uwuthengile umkhiqizo futhi wenza kahle. Okungaphezulu uma u-Iván Cadena eyingxenye yalabo engixhumana nabo, noma engixhumana nomunye wami.

Abasebenzisi bangakhuthazwa ukuthi bakhiqize buzz kwemikhiqizo enikezwayo

Mhlawumbe - futhi ngithi nje mhlawumbe - kuzoba lula kumasayithi e-Ecommerce ukwenza lula lolo hlobo lokuxhumana. Kanjani? Yize ngicabanga izindlela ezimbalwa zokwenza lula futhi ngikhuthaze lolu hlobo lokugeleza kokuxhumana.

Isibonelo, ngabe kukhona umuntu ocabanga ukusebenzisa i-API evulekile ye-Facebook - ukufaka iwijethi noma i-plugin evumela umthengi ukubhala isibuyekezo somkhiqizo kanye / noma isevisi bese eyithumela njengomyalezo kuphrofayili?


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Ikheli lakho le ngeke ishicilelwe. Ezidingekayo ibhalwe nge *

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  1. Ubhekele imininingwane: Miguel Ángel Gatón
  2. Inhloso yedatha: Lawula Ugaxekile, ukuphathwa kwamazwana.
  3. Ukusemthethweni: Imvume yakho
  4. Ukuxhumana kwemininingwane: Imininingwane ngeke idluliselwe kubantu besithathu ngaphandle kwesibopho esisemthethweni.
  5. Isitoreji sedatha: Idatabase ebanjwe yi-Occentus Networks (EU)
  6. Amalungelo: Nganoma yisiphi isikhathi ungakhawulela, uthole futhi ususe imininingwane yakho.