Shekarar da muka gama ita ce shekarar farko da Apple ya ga yadda tallace-tallace na babban kayan aikinsa da ke wakiltar kashi 60% na kuɗin shigar kamfanin ya faɗi idan aka kwatanta da shekarun baya, wanda a duk lokacin da suka Siyar da ƙari da yawa - na'urorin kamfanin, godiya ga shigowar sabbin kasashe kamar China, daya daga cikin kasashen da suka fi jan kamfanin Apple a shekarun baya. Amma da zarar bukata ta daidaita, kamfanin na Cupertino yana son kaucewa irin matsalolin shekarar da ta gabata tare da iphone 6s daga tarawa kuma ya gwammace ya rage samar da iphone 7.
A karshen shekarar 2015, Apple bai rage kera iphone 6s ba duk da cewa komai ya nuna koma bayan kasuwa kuma kamfanin ya tara adadi mai yawa, saboda raguwar tallace-tallace. Apple baya son irin haka ya sake faruwa kuma kafin karshen shekara ya aika da maganganu da yawa ga masana'antun kayan don rage kera manyan na'urori, kamar yadda muka sami damar karantawa a cikin Nikkei.
Koyaya, AirPods, wanda da alama suna samun babbar nasara a cikin kasuwar, Ee, sun ga yadda ya kamata a fadada samar da shi don samun damar gamsar da duk ajiyar da kamfanin yayi wa waɗannan belun kunnen mara waya a yau. Ba kowane abu ne mara dadi ba ga Apple game da tallace-tallace, amma a bayyane yake cewa AirPods ba zasu bar irin fa'idodin da yake ba har zuwa yanzu iPhone 7 yana barin.Bugu da ƙari, Apple ya rasa damar jan hankalin masu amfani da Galaxy Note 7. , saboda karancin kirkire-kirkire, a cewar wasu manazarta da dama. Da alama idan abubuwa sun tafi daidai Samsung ne tare da S7, tashar da aka sake siyarwa kamar babban ƙarshen kamfanin Koriya da ake sayar da shi, kamar hotcakes.