A cikin makonni biyun da suka gabata, samarin daga Facebook, musamman Mark Zuckerberg, shugaban cibiyar sadarwar, suna fuskantar daya daga cikin manyan rikice-rikicen hoto na kamfanin kusan tun lokacin da aka kirkireshi. Wasu manyan kamfanoni kamar Tesla ko PlayBoy sun shiga harkar #DeleteFacebook kuma sun yi watsi da hanyar sadarwar.
Kamfanin na Cambridge Analytica, ya sami damar yin amfani da shi ta hanyar bincike a Facebook sama da bayanan masu amfani da miliyan 50 a Facebook, akalla shine abin da aka yi imani da farko, tunda dandalin sada zumunta ya tabbatar da cewa wannan kwararar bayanan ta shafi karin masu amfani miliyan 37, ta yadda adadin masu amfani da abin ya shafa ya tashi zuwa miliyan 87. Amma adadi bazai tsaya anan ba.
Cambridge Analytica, kamfani ne na bincike da aka haya, a tsakanin wasu mutane, da Donald Trump ya yi lashe zaben Amurka na 2016. An keɓe Analytica don yin wallafe-wallafen ƙarya waɗanda ke kan masu amfani waɗanda ke da bayanai game da bayanan martabarsu, don rinjayi shawarar zaɓen su. Wannan kamfani ya kuma shiga cikin zaɓen Unitedasar Burtaniya game da kasancewarsa a Tarayyar Turai, Brexit, kuma ana jita-jitar cewa mai yiwuwa ya kuma shafi wasu mahimman al'amuran siyasa.
Don ƙoƙarin wanke hotonsa ɗan, hanyar sadarwar jama'a kawai kashe aikin bincike wanda ya bamu damar nemo wasu masu amfani ta lambar tarho ko imel, Wasu zaɓuɓɓuka waɗanda za a iya riga an kashe su a cikin daidaitawar hanyar sadarwar zamantakewa, amma hakan ya sami damar ta tsohuwa. Hakanan ya ƙara ƙuntatawa akan API wanda kamfanoni zasu iya samun damar bayanan mai amfani dasu, amma ba kawai akan Facebook ba har ma akan Instagram.
Ya zuwa watan Afrilu 9, Facebook zai sanar da duk masu amfani waɗanda Cambridge Analytica ta raba bayanan su ban da haɗa haɗin haɗi zuwa zaɓuɓɓukan tsarin Facebook don bincika duka bayanan da aka raba su da aikace-aikacen da ke da damar shiga a halin yanzu ga bayananmu, aikace-aikacen da muka ba izini a baya, ko dai don amfani da aikace-aikace ko sabis ɗin yanar gizo.