A cikin 'yan shekarun nan, mutane biyar na Cupertino sun fi martaba a matsayin mafi daraja a duniya, tun daga shekarar 2012 Apple ta kasance sarauniyar da ba a musantawa a matsayin alama wacce ke da daraja mafi girma a duniya, ba ma a Amurka kawai ba. Shawarwarin Brand Finance ya buga rahoton shekara-shekara na shekara ta 2017 wanda muke ganin yadda bayan shekaru 5, Google ya dawo a saman matsayin matsayin kamfanin da ya fi kowane daraja a duniya, bayan tashi 24% idan aka kwatanta da shekarar da ta gabata, yana tsaye a dala miliyan 109.470 don dala miliyan 107.141 na Apple, wanda ya yi ƙasa da kashi 27% idan aka kwatanta da na bara.
A cewar Brnd Finance, Apple yana cin amana da kwastomominsa kuma yana ci gaba da kasa bayar da sabbin fasahohi wadanda suka bar mu baki daya, abin da kamfanin ya sa muka saba da shi shekarun baya. Menene ƙari yana tabbatar da cewa Apple bai sake yin wata gasa ba, amma yana daidai da manyan masana'antun China a kasuwa kamar su Huawei, Xiaomi kuma ba shakka Samsung, kamfanin da ya tashi wuri ɗaya a cikin martaba zuwa matsayi na shida, tare da haɓaka 13% idan aka kwatanta da na bara.
A matsayi na uku mun sami katuwar e-commerce Amazon, wanda ya kasance a cikin matsayi ɗaya amma ya kara daraja da 53% idan aka kwatanta da bara. A matsayi na huɗu mun ga yadda AT & T, mai ba da sabis na Amurka ya tashi daga matsayi na shida saboda ƙimar da ya samu da kashi 45%. A cikin ƙananan matsayi mun sami Microsoft, wanda, ko da yake gaskiya ne, ya ragu matsayi ɗaya, ya ga ƙimar da ya ƙaru da 13%.
Kamar yadda nayi tsokaci a sama, Samsung yana a matsayi na shida, tashi daga matsayi na bakwai, tunda yanzu yana hannun Verizon, wanda ya faɗi matsayi biyu duk da ya ƙara darajar darajar sa da 4%. Walmart ya rufe martaba, a matsayi daidai da na bara da Facebook da ICBC, wanda ya tashi daga matsayi na 17 da 13.