Dogaro da shekarunka, da alama Musical.ly ba sauti kamar komai a gare ku, kuma wannan hanyar yanar gizo ce ta bidiyo dauke a matsayin mix na Itacen inabi tare da Snapchat, yana ba mu damar ƙirƙirar, raba da gano bidiyon na tsawon dakika 15, koyaushe tare da kiɗa. A cikin wadannan bidiyon, jarumin na iya fita waje-yin magana, yaudara, rawa ko yin wasu maganganun banza da suka zo hankali.
Tun lokacin da aka ƙaddamar da shi, wannan ƙa'idar ta kasance koyaushe daidaitacce ga dandamali na wayar hannu kuma ta hanyarsa yake ba mu sayayya daban-daban a cikin aikace-aikacen. A cewar wani rahoto na The New York Times, Musicali.ly na gab da canza hannu don adadi tsakanin dala miliyan 800 zuwa 1000.
Wannan hanyar sadarwar jama'a, tare da kusan matasa masu sauraro, asalin Asiya kuma wanda ke da masu rijista tsakanin miliyan 60 zuwa 100 a duniya, ya girma da kaɗan kaɗan kuma a halin yanzu ya sami damar samun babban rukuni na masu amfani a duka Amurka da Turai, abin da ke da matukar wahalar cimmawa ga kamfanonin China ba tare da kashe makudan kudi wajen talla ba.
Kamfanin da ke bayan wannan sayan shine Ragewa, mai tara labarai wanda a yanzu yake da masu amfani da shi sama da miliyan 100 a kasar China da kuma cewa yana son zama madadin Facebook, kamfanin da aka dakatar da shi shiga kasar. Tedungiyar Bytedance ba ta da hujja ba kawai ga masu sauraro na wannan aikace-aikacen ba, har ma don samun damar amfani da ilimin wannan hanyar sadarwar zamantakewar da ta zama da sauri ta zama abin tunani a ciki da wajen ƙasar Sin.
Musical.ly yana amfani da hankali na wucin gadi don bayar da bidiyo ga masu amfani da aikace-aikacen dangane da abubuwan da suke so da kuma dandano, wanda ya ba da damar ci gaba mai ban mamaki da Bytedance ke son amfani da shi a cikin masu tattara labaransa yawancin masu amfani da wannan dandalin yake da su a Amurka kuma ba zato ba tsammani dauki matakin tsakiyar kasar, ƙasar da manyan kamfanonin Asiya suka fi sani da Alibaba da Tencent.
