Kamfanin sada zumunta na hoto na Instagram ya sanar da cewa ya wuce mutane miliyan 600 masu amfani a kowane wata, watanni biyar bayan karya alamar miliyan 500, yana nuna cewa sabbin abubuwan da Facebook ya kwafa daga wasu dandamali don kara su zuwa Instagram sunyi aiki yadda yakamata, kodayake wannan yana nuna cewa kawai abinda wannan dandalin yake yi shine kwafin yafi Snapchat da Twitter, hanyar sadarwar da aka cutar sosai. ta hanyar haɓakar Instagram.
Daga cikin sabbin labarai da Instagram ta samu mun sami yiwuwar watsa shirye-shiryen bidiyo a ainihin lokacin, bidiyon da ba a adana su ba amma ana share su kai tsaye, tare da zaɓi na iya adana shigarwar da ba a fi son su ba daga baya. Instagram ya shiga kasuwa a cikin 2010 kuma ya ɗauki kusan shekaru uku don isa farkon miliyan 100 masu amfani masu amfani kowane wata. Zuwa yau, kamfanin ya kai kusan masu amfani da miliyan 100 a kowace shekara, kodayake a cikin shekaru biyu da suka gabata, wannan adadi ya karu sosai, wanda ya ba kamfanin damar ƙara masu amfani da miliyan 500 a cikin shekaru 4 da suka gabata.
A shekarar 2012 ne, lokacin da kamfanin sada zumunta na Facebook suka yanke shawarar siyan wannan hanyar sadarwar ta hotuna, don kawai fiye da dala biliyan 1.000, kamfani wanda a lokacin kwatancen yana da wahalar samun kuɗi. Don ƙoƙarin sa dandamali ya zama mai fa'ida, Instagram ta ƙaddamar da kamfen daban-daban tana ƙara tallace-tallace, wani abu wanda a hankalce bai zauna da masu amfani sosai ba, kodayake abu ne na kowa, tunda sabis ɗin dole ne a kiyaye shi ta wata hanya, kuma hanya ɗaya ce ta samun kuɗin shiga Facebook na iya amfani da shi don cin riba ta hanyar tallace tallace ban da tallata bayanan mu tare da sauran kamfanonin da suke wani ɓangare na Facebook.