Yaƙin a cikin kasuwar kiɗa mai gudana yana farawa tare da isowar Apple Music, tun bayan ƙaddamar da shi da yawa sun kasance ayyukan da an tilasta musu ɓacewa daga kasuwa kamar Rdio, Line Music ko Samsung Milk. Amma a cikin yakin don jawo hankalin mafi yawan masu amfani a wannan lokacin, Spotify yana cin nasarar yaƙi da Apple Music, duk da cewa Apple ya fara ne da babbar fa'ida ta hanyar samun ɗimbin masu amfani da duka iPhone, iPad da Mac, tare da wanda kuma wannan sabis ɗin yake tallafawa. A halin yanzu kuma bisa ga sabon bayanai daga kamfanonin biyu, Apple Music yana da masu amfani da miliyan 17 yayin da Spotify ya kai sama da wata ɗaya da suka gabata masu biyan kuɗi miliyan 40, ba tare da ƙidaya duk waɗanda ke jin daɗin sabis ɗin kiɗan su tare da tallace-tallace ta hanyar da ba ta kyauta ba.
Bayan ƙaddamarwa ɗan ƙasa da wata ɗaya da suka gabata Firayim Minista na Amazon, inda aka sami mafi arha kuɗi don $ 7,99 Ga masu amfani da Amazon Prime (ba kirga $ 3,99 na masu amfani da Echo na Amazon ba), da alama Apple yana son tsallakewa don shiga cikin gasa tare da babban kamfanin tallace-tallace na intanet, wanda kuma zai tilasta Spotify ya rage adadin a kowane wata. A halin yanzu da yawa daga cikin masu amfani suke biyan Amazon Prime, sabis ne wanda yake bamu ƙananan kuɗi da yawa fa'idodi, manufa ga masu amfani na yau da kullun na dandalin Jeff Bezos.
Dangane da wasu bayanan sirri daga mutanen da suka shafi wannan sabis ɗin kiɗan, Apple na iya yin la'akari da rage farashin.ko farashin mutum har zuwa Yuro 7,99 a kowane wata, don kudin Tarayyar 9,99 na yanzu. Amma wannan ragin farashin zai shafi tsarin iyali, wanda zai tashi daga euro 14,99 zuwa euro 12,99. Idan an tabbatar da waɗannan farashin a ƙarshe, Apple zai bayar da irin farashin da Amazon Prime Music ke bayarwa a halin yanzu, yana barin Spotify nesa da samun damar yin takara sai dai idan shima ya rage farashin.