Yayin da kasuwar kiɗa mai raɗaɗi ta ragu kuma mutane a Apple ke ci gaba da ƙara yawan masu biyan kuɗi zuwa sabis ɗin kiɗan da suke gudana. A jigon karshe na watan Satumba, wanda Apple ya gabatar da sabon iPhone 7 da iPhone 7 Plus, kamfanin da ke Cupertino ya sanar da cewa sun kai masu rajista miliyan 17. Bayan watanni biyu Eddy Cue, mataimakin shugaban software da samfuran intanet, ya sanar ta hanyar mujallar Billboard cewa sun kai miliyan 20 masu biyan kuɗi, kawai rabin masu biyan kuɗin da Spotify ya sanar watanni biyu da suka gabata.
Amma Eddy Cue ya kuma ba da ƙarin bayani game da sabis ɗin kiɗan, yana mai faɗi hakan 60% na masu amfani ba su yi wani sayayya na kiɗa ta hanyar iTunes ba.
Game da ƙasashen da aka fi amfani da Apple Music, mun sami Amurka tare da kusan 50% na masu amfani, sai Brazil, Canada da China. A cewar Eddy Cue, babban bangare na nasarorin da Apple Music ke samu wanda kuma yake tare da su zuwa ga yawancin masu amfani, Yana da alaƙa da keɓantattun abubuwan da aka cimma a cikin 'yan watannin nan tare da wasu masu zane-zane. Yarjejeniyar da ba ta da ban dariya ga kamfanonin rikodin da yawa kuma hakan ya kawo ƙarshen irin wannan yarjejeniyar.
Na baya-bayan nan da ya shiga jam'iyyar kuma hakan na iya shafar Apple Music da Spotify shine Amazon Prime Music, sabon sabis ɗin kiɗa mai gudana na Amazon, wanda ke ba da sabis ɗin sa ga duk masu biyan kuɗi na Amazon na Euro 7,99 a kowane wata. Idan suma masu amfani da Amazon Echo ne, farashin wannan sabis ɗin ya ragu zuwa yuro 3,99 a kowane wata, farashin da aka daidaita sosai da wancan a cikin dogon lokaci zasu iya yin tasiri sosai ga ci gaban haɓaka wanda duka Apple Music da Spotify sun sami waɗannan 'yan shekarun nan.