Tallace-tallacen Facebook: Madadin Talla kan Layi, Sashe Na II

A cikin ɓangaren farko na shigarwar Ads na Facebook, mun tattauna yadda ake ƙirƙirar kamfen talla akan Facebook. Tambaya nan da nan zata kasance me yasa zamu so yin amfani da Tallace-tallacen Facebook, a matsayin hanyar talla ta kan layi, maimakon, misali, Google Adwords.

A zahiri, Tallace-tallacen Facebook suna ba da wasu fa'idodi ga masu tallatawa, waɗanda kusan suke bayyane kuma wasu ba a bayyane su da farko. Kamar yadda ake tsammani, shi ma yana da ma'ana mara fa'ida.

Fa'idodi na Tallace-tallacen Facebook azaman Matsakaicin Matsayin Talla

1. Babban Neman Talla.

   Aya daga cikin mahimman fa'idodi na tallan mahallin yau shine wahalar dangi na isa ga masu sauraro madaidaiciya. Misali, Adwords, wanda ke da ingantattun algorithms don sanya tallace-tallacen, ba zai iya tabbatar wa mai tallata cewa 100% na tallan su zai kai ga shafukan da suka dace ba. Tallace-tallacen Facebook ya wuce wannan iyakancewa kuma yana ba da damar kaiwa ga masu sauraro na dama, ta hanyar ci gaban Geo-Targeting kuma ya dogara da cikakken bayani akan bayanan martaba da fifikon masu amfani da hanyar sadarwar. Kuna iya zama takamaimai cikin sharuɗɗan ku, don iyakance ga fewan dubun ko wasa tare da haɗuwa daban-daban don isa fewan dubbai. A kowane hali, juyar da manufofin zai kasance mafi girma.

2. Farashin dadi.

   Kamar yadda yake a cikin dukkanin kasuwar publicidad mahallin tallata jama'a, kasuwa shine wanda aka tsara don sanya mafi kyawun farashin tallan. Wannan ya dogara da buƙatar maɓallin kewayawa, asali. Abin farin ciki, don kasuwar Mutanen Espanya, har yanzu yana da matukar tattalin arziki don samun tallace-tallace don bayyana ga masu amfani da Facebook.

3. Haɓakar Tallace-tallacen Gida, wani lokacin kwayar cuta.

   Idan sabis ɗin da aka tallata ya isa ga masu karatu na dama - wanda hakan zai iya yiwuwa ta hanyar tallan "zamantakewar" - to kuma akwai yiwuwar za a samar da tallace-tallace kyauta, "kalmar baki" ko "maganar-baka" a Turanci. Hakanan akwai ƙaramin yuwuwar cewa tasirin zai zama hoto ko bidiyo mai zagaya yanar gizo da sauri, kuma za a cimma gagarumar tasirin sabis ko samfur. Wannan yiwuwar, kodayake karami ne, har yanzu ya fi na yanayin talla na al'adun gargajiya.

4. Haɗuwa da Talla a cikin .unshiyar.

   Tabbas Facebook ya saka miliyoyin kudi wajen tabbatar da cewa tallan ba "cin fuska" bane ko "kutse" ne ga masu amfani da shi. Wannan yana amfani da mai talla ta hanyoyi da yawa. Don suna ɗaya, ba zai sake faruwa ba cewa ana buga tallan a ƙasan shafin, kamar yadda ake yi da tallan bugawa na gargajiya. Wani kuma shine - aƙalla na ɗan lokaci - yana da fa'idar rashin faɗawa cikin "makantar talla."

5. Yiwuwar Samun Spearin Takamaiman Rahoto.

   Musamman a cikin Biyan Duk Dannawa, yana faruwa a gare ni cewa zai iya yiwuwa a gabatar da wanda ya danna wane talla da kuma yaushe. Hakan na iya haifar da cikakken bayyani game da matakin da mai amfani ya ɗauka da zarar sun isa shafin da muke tallatawa. Baya ga mafi ƙididdigar lissafin dawowa kan saka hannun jari da tasirin kamfen.

6. Sanya Fuska a Gaban Ad.

   Tallan Facebook suna tare da hanyar haɗi zuwa bayanan wanda ya ƙirƙira su. Wannan yana da tasirin yin abokan hulɗarmu da kuma ma'amalar da aka ƙirƙira tare da ita, sa ad ɗin ya zama mafi dacewa. Mutane da yawa suna jin daɗin sanin mutanen da ke bayan kasuwancin da aka tallata. Ta hanyar Tallace-tallacen Facebook, wannan ba kawai zai yiwu ba, har ma yana da kyawawa.

7. Gyara Yakin Kamfen din sosai.

   Kirkirar sabbin tallace-tallace, ko kuma gyara wadanda ake dasu. Abu ne mai sauki kuma an kuma ba da shawarar. Sanin dandano da fifikon masu amfani waɗanda suka zaɓi sabis - bayan danna kan tallan - yana yiwuwa a bayyana sarai wane ɓangaren kasuwa ake kaiwa, inda yafi kyau talla da kuma waɗanne layin samfura suke buƙatar ƙarfafawa.

8. Sauki don amfani.

   Kamar yadda muka gani a cikin labarin da ya gabata a cikin jerin, tallan tallan yana da ƙarfin gaske, da ilhama kuma mai sauƙi. Ba kwa buƙatar ingantaccen ilimin fasaha, ƙarancin ƙwarewa wajen zaɓar kalmomin da suka dace don tallanku ya isa ga masu amfani da dama.

Rashin dacewar Tallace-tallacen Jama'a (ta Facebook Ads).

1. Userarancin mai amfani idan aka kwatanta da masu amfani da injin bincike.

   A hankalce; Google, Yahoo, da sauran injunan bincike suna da fa'idar ɗaruruwan miliyoyin masu amfani da suke amfani da su don neman bayanai. Har yanzu.

2. Bayanin bayanan martaba bazai zama mai dogaro da 100% ba.

   Akwai masu amfani da yawa waɗanda da gangan - kuma don dalilai masu ban mamaki - basa sanya bayanan martaba, ko canza shi. Abin farin ciki, ba su ne mafiya yawa ba.

3. Untata wasu Sharuɗɗa.

   Misali, "facebook" kalma ce wacce ba za ta iya tafiya ba, ba a cikin take ba, ko a jikin talla. Akwai wasu sharuɗɗan waɗanda suma an taƙaita su, don guje wa rikitarwa, tabbas.

Kodayake har yanzu bai yi wuri ba, ya kusan tabbata cewa irin wannan talla zai sami sararin kasuwa. Yiwuwar isa kasuwa - kodayake karami, kuma takamaiman takamaiman - na masu amfani da hanyoyin sadarwar zamantakewa tare da cikakken bayyani, yana da matukar kyau a wuce.

A kashi na gaba na jerin, za mu fitar da karamin falle wanda zai iya taimaka mana ƙirƙirar da sarrafa kasafin kuɗi da sauya tallan zamantakewar mutane ta Facebook.