Facebook Ads: Online Kushambadzira Imwe nzira, Chikamu II

Muchikamu chekutanga chekuendeswa kweFacebook Ads, takakurukura maitiro ekugadzira ekushambadzira mishandirapamwe paFacebook. Mubvunzo wepakarepo unenge uri kuti sei isu tichizoda kushandisa Facebook Ads, seyepamhepo kushambadzira svikiro, panzvimbo ye, semuenzaniso, Google Adwords

Chaizvoizvo, Facebook Ads inopa zvimwe zvakanaka kune vanoshambadzira, izvo zviri pachena uye zvimwe zvisingaonekwe pakutanga pakuona. Sezvinotarisirwa, zvakare ine poindi isina kunaka.

Kubatsira kweFacebook Ads seInternet Kushambadzira Pakati

1. Yakakwirira Targeting yeAds.

   Kumwe kwekukanganisa kukuru kwekushambadzira kwemamiriro ezuva ranhasi idambudziko rekusvika kune vateereri chaivo nemhando yepamusoro. Semuenzaniso, Adwords, iyo yakafambira mberi algorithms yekuisa kushambadza, haigone kuvimbisa mushambadzi kuti 100% yemashambadziro avo anosvika pamapeji akakodzera. Facebook Ads inodarika iyi muganho uye inobvumira kusvika kune chaiko vateereri, kuburikidza neyemberi Geo-Targeting uye zvinoenderana neruzivo rwakazara rwemaprofile uye zvido zvevashandisi veiyo social network. Unogona kuve wakanangana neako maitiro ako sekuganhurira kune gumi makumi kana kutamba nemisanganiswa yakasiyanasiyana kuti usvike zviuru zvishoma. Chero zvazvingaitika, kushandurwa kwezvinangwa kunenge kwakakwira zvakanyanya.

2. Mutengo wakasununguka.

   Sezvo mumusika wese we kuparidzirwa mamiriro kushambadzira munharaunda, iyo musika ndiyo iyo inogadziriswa kuisa mutengo wakanakisa weshambadziro. Izvo zvinoenderana nekudiwa kwemazwi akakosha. Neraki, pamusika weSpanish, ichiri mari kwazvo kuwana kushambadza kuti kuonekwe kune vashandisi veFacebook.

3. Chizvarwa cheCollateral Kushambadzira, dzimwe nguva Viral.

   Kana sevhisi yakashambadzirwa ikasvika kune vaverengi chaivo - izvo zvinowanzoitika kuburikidza nekushambadzira kwe "magariro" - zvingangoitawo kuti kushambadzira kwemahara, "izwi remuromo" kana "izwi-remuromo" kuchaburitswa muChirungu. Iko zvakare kune mukana mudiki wekuti mhedzisiro yacho ichaenda nehutachiona, uye kuratidzwa kukuru kweiyo sevhisi kana chigadzirwa zvichawanikwa. Iyi mukana, kunyangwe iri diki, ichiri yakakwira kupfuura mune yechiitiko chechinyakare kushambadza.

4. Kubatanidzwa kwekushambadzira mune zvirimo.

   Facebook yakaisa mari mamirioni mukuona kuti kushambadzira hakusi "kunetsa" kana "kupesana" kune vashandisi vayo. Izvi zvinobatsira mushambadzi munzira dzakawanda. Kutumidza rimwe chete, hazvizoitika kuti kushambadzira kuburitswe pazasi pepeji, sezvazvaive zvakaita kushambadzira kwechinyakare. Imwe ndeyekuti - zvirinani izvo zvenguva - ine mukana wekuti usawire mu "ad bofu."

5. Mukana wekutora Mamwe Mepepanhau.

   Kunyanya muPay Per Click, zvinoitika kwandiri kuti zvinogona kuitika kuratidza kuti ndiani akadhiza pane shambadziro uye riini. Izvo zvinogona kutungamira kuongororo yakazara yezve chiito icho mushandisi chaakatora kana vangosvika peji ratinozivisa. Pamusoro pekuverenga kwakarurama kwazvo kwekudzoka pane kushambadzira mari uye nekushanda kwemishandirapamwe.

6. Isa Chiso Pamberi peAd.

   Facebook ads inoshambadzwa nechisungo kune chimiro chemunhu anovasika. Izvi zvine mhedzisiro yekugadzira yedu pachedu kutaurirana uye kudyidzana kwakagadzirwa nayo, ita kuti kushambadza kuve kwakakodzera. Vanhu vazhinji vanofarira kusvika pakuziva vanhu vari kuseri kwebhizimusi rakashambadzwa zvakanyanya. Kubudikidza neFacebook Ads, izvi hazvigone chete, zvinotodikanwa.

7. Nesimba Chinja Campaigns.

   Kugadzira kushambadza kutsva, kana kugadzirisa zviripo. Izvo zviri nyore uye zvinokurudzirwa zvakare. Kuziva manakiro uye zvido zvevashandisi vakasarudza sevhisi - mushure mekudzvanya kushambadziro - zvinokwanisika kunyatso kuona kuti ndeupi chikamu chemusika chiri kusvikwa, uko kuri nani kushambadza uye ndeipi mitsara yechigadzirwa inoda kusimbiswa.

8. Nyore kushandisa.

   Sezvatakaona mune yakapfuura chinyorwa mune akateedzana, kushambadzira kushambadza kune simba chairo, nzwisisika uye yakapusa. Hapana ruzivo rwemberi rwehunyanzvi runodikanwa, hushoma hunyanzvi mukusarudza iwo akakosha mazwi ekuti shambadziro isvike kune chaivo vashandisi.

Kukanganisa kweSocial Ads (kuburikidza neFacebook Ads).

1. Mushandisi wepasi mashoma achienzaniswa nevashandisi veinjini yekutsvaga.

   Zvine musoro; Google, Yahoo, uye mamwe mainjini ekutsvaga ane mukana wemazana emamirioni evashandisi ayo anoshandisa iwo kuwana ruzivo. Zvakadaro.

2. Ruzivo rweProfile rungasave 100% rwakavimbika.

   Kune vazhinji vashandisi vanoita nemaune - uye nekuda kwezvikonzero zvisinganzwisisike - usaise ruzivo rwehuwandu, kana kuchinjisa. Neraki, ivo havasi vazhinji.

3. Kurambidzwa kweimwe Mitemo.

   Semuenzaniso, "facebook" izwi risingakwanise kuenda, kana mumusoro, kana mumuviri weshambadziro. Kune mamwe mazwi akave akarambidzwa, kuitira kudzivirira kunetsekana, zvirokwazvo.

Kunyangwe ichiri nguva isati yakwana, zvinotova chokwadi kuti mhando iyi yekushambadzira ichawana nzvimbo yemusika. Iko mukana wekusvika pamusika - kunyangwe uri mudiki, zvakare wakanyanya - wevashandisi vemasocial network nekujeka kwese, inokwezva kupfuura.

Muchikamu chinotevera chezvitevedzana, isu tichashambadzira kadikidiki kadiki kanogona kutibatsira kugadzira nekudzora bhajeti uye shanduko yekushambadzira pasocial kuburikidza neFacebook.