Iyo huru pasocial network pasirese, kana tisingafunge nezveWeibo kuChina, yanga ichitarisisa kwemakore akati wandei pakupa vhidhiyo yakasanganiswa sisitimu yakafanana neiyo inopihwa neYouTube, asi kusiyana neYouTube, hatigone kuita tsvakiridzo dzakananga pane izvo zvimwe isu tinofarira. Mazuva ese mavhidhiyo mazhinji anoiswa pasocial network chikuva uye mushure memakore akati wandei achishanda, inguva yekutanga kuita investimenti iyo kambani inofanirwa kuita purofiti. Sezvo isu tichigona kuverenga mubhuku reRecode, zvirongwa zvenguva yemberi zveFacebook zviri kutanga kuwedzera kushambadzira kumavhidhiyo kuti vanorembera pasocial network.
Parizvino YouTube inowanzo kupa kushambadzira pakutanga kwevhidhiyo uye zvichienderana nekureba kwayo tinogona kuwana mamwe ma ads mukati mayo, ma ads anokanganisa zvachose vhidhiyo yatiri kuona. Facebook pane zvinopesana ichatanga kuratidza mabhenji ekushambadzira mushure mekunge masekondi makumi maviri ekutanga apfuura yevhidhiyo iri kubvunzwa, sekureba kwenguva yayo isingadariki 90 masekondi. Vanogadzira zvemukati vanowana 55% yemari yekushambadzira uye Facebook yasara.
Mugore rose rapfuura, vashandisi veiyo social network vakadya anopfuura mamirioni zana emaawa evhidhiyo zuva nezuva, uye kuiswa kwekushambadzira ichave nzira yakanaka yekutanga kuita kuti sevhisi iyi ibatsire pamwe nekupa rutsva rwemari yekambani. Asi zano reFacebook zvakare rinosanganisira kukwezva YouTubers, kufambisa huwandu hwavo hukuru hwevateveri kune yekudyidzana. Tichifunga nezve kuti chikamu chinobhadharwa ne Facebook kune vanogadzira zvemukati chakafanana neYouTube inobhadhara, zvakawanda zvichafanirwa kushandura zvinhu zveYouTubers kuti zvishanduke kubva papuratifomu kuenda pasocial network.