Iyo Facebook ndiyo yakasviba yeinternet inoonekwa, kunyangwe hazvo Zuckerberg inoronga kuchenesa chimiro chake neyekambani yake kuburikidza neakawanda ezviito zverubatsiro, chokwadi ndechekuti makambani mashoma mu internet nyika anozivikanwa kutamba kwavo makadhi akasviba kudaro. Pane ino nguva isu hatichataura nezve kuvanzika kana kutengeswa kwedata, panguva ino vakuvara vanga vari makambani, ayo akagamuchira dhata dzenhema kubva pakuona kwavo kushambadzira mavhidhiyo kweanopfuura makore maviri. Izvi zvinovhura yakakosha padandemutande remweya wakafambiswa chinangwa "kugutsa" ziso revashambadzi pamakambani ekuhaya.
Chikwata che fayerwayer akadzokorora zano rakawanikwa na The Wall Street Journal dzokorora. Uye ndizvo Facebook yanga ichinyepa kune vashandisi, mabhizinesi uye vanobatika izvo kwemakore maviri vanga vachibhadhara izvo zvemashambadziro nenzira yevhidhiyo, nekuti algorithm yekuonekwa kwevateereri yaive yekunyepedzera. Isu takawana sisitimu yakafanana neiyo yeVolkswagen ine kusvibiswa, ichipa data kuti vachengetedze avo vari mukutarisira gadziriro vafare, nepo chokwadi chaive kure kure nezvatakazviwana isu.
Facebook zano rakashanda sei nekuona?
Aya marudzi ematambudziko anomuka kana iye ari kukutengesera sevhisi akutengesera iwe zvawanikwa. Facebook's algorithm inonzi "yakatarisa" chero vhidhiyo chero nguva yekutamba iri yakareba kupfuura masekondi matatu. Iko kiyi iri pachena, mumasekondi matatu chete haugone kutora chero mhedzisiro kubva pane zvekushambadzira zvemukati, kana chiratidzo kana chero meseji yavanoda kutumira. Saka, se zvakawedzera kuwedzera avhareji kubereka kwevashandisi pakati pe60% uye 80%.
Zvese izvi zvinoita zvine musoro zvakanyanya kana tikarangarira kuti Facebook yakagadza nekutadza iyo otomatiki kutamba kweZVO mavhidhiyo mune yayo yewebhu vhezheni, iOS application uye Android application, mazhinji emavhidhiyo aya anotambidzwa kweanopfuura masekondi matatu pasina kudikanwa kwemushandisi iyo sisitimu yakaverenga sevateereri kuti vasina kana kutomisa mudzidzi wake pairi, kutaura zvazviri, zvingangoita kuti iye. yakaridzwa apo mushandisi aiverenga zvimwe zvemukati, senge chinzvimbo chepaFacebook pasi pazasi kana pamusoro payo chete. Potagia mashiripiti, saka Facebook inopa makambani zviitiko zvinoshamisa zvekushambadzira, asi hazvienderane nezvazviri.
Facebook inozvidzivirira uye yakasarudzika midhiya kurwisa
Facebook haina kutora nguva yakareba kuti iimbe iyo chaiyo "mea culpa", zvisinei, haina kupa chero mhando yebhonasi kune vanokanganisa vashandisi. Tinogona kunzwisisa, kune rimwe divi, mukana wekuti mamwe makambani atange nzira yepamutemo yekuzvibhadharira iwo akakuvara, zvisinei, zvinogona kunge zvisina basa, nekuda kwekunyadziswa kwakakurumbira kwekubiridzirwa nekambani senge Facebook, kana zvakanyanya , vasina kuisa matanho ekuongorora data yevateereri iyo yavakanga vachigamuchira mumakore maviri apfuura.
Kuziva kuti vhidhiyo inoonekwa kwenguva yakareba sei chinhu chakakosha kumakambani kusarudza kana kusaisa mari kushambadza kwako pane ino network. Asi mamwe mafemu akatotanga kuratidza kutsamwa kwavo nekushomeka uku: semuenzaniso, French multisational Publicis Media yakanyorera vatengi vayo kuburitsa dambudziko iri, nekufunga kuti "makore maviri emishumo aine huwandu hwakawanda chinhu chisinga gamuchirwe - Dhijitari Ehupfumi
Facebook inoenderera nekukohwa ruvengo, uye kana ruzhinji rwevashandisi vanga vatoiwana (kunyangwe paine kuvimba kwekuenderera mberi nekushandisa pasocial network), ikozvino yashandura mhando dzakashambadzirwa pamusoro pake. Nekudaro, isu takatarisana nehukama hwekudyidzana, nekuti makambani mazhinji ane Facebook sechikamu chakakosha chekumiririra kwavo pamambure. Zvichida chirevo "anobira mbavha, zana ramakore rekuregerera" chinogona kushanda pano.