Iyo pikicha pasocial network Instagram ichangobva kuzivisa kuti ichangopfuura mamirioni mazana matanhatu evashandisi vanoshanda pamwedzi, mwedzi mishanu mushure mekutyora mamirioni mazana mashanu, zvichiratidza kuti zvazvino maficha akateedzerwa neFacebook kubva kune mamwe mapuratifomu kuti awedzere ku Instagram akashanda sezvaanofanirwa kuita, kunyangwe izvi zvichiratidza kuti chinhu chega chinoitwa pachikuva ichi kuteedzera kunyanya Snapchat neTwitter, iyo social network yakakuvadzwa zvakanyanya nekusimuka kwe Instagram.
Pakati penyaya dzichangoburwa dzakagamuchirwa neAustralia, tinowana mukana wekutepfenyura mavhidhiyo munguva chaiyo, mavhidhiyo asina kuchengetwa asi anodzimwa otomatiki, pamwe nesarudzo yekugona kusevha zvakanyorwa izvo zvisingafarirwe zvakanyanya kwekupedzisira. Instagram yakarova musika muna 2010 uye zvakatora makore angangoita matatu kusvika kumamirioni zana ekutanga vanoshandisa pamwedzi pamwedzi. Parizvino, kambani yasvika vangangoita mamirioni zana evashandisi gore rega, kunyangwe mumakore maviri apfuura, huwandu uhu hwakawedzera zvakanyanya, izvo zvakabvumidza kambani kuwedzera mamirioni mazana mashanu evashandisi mumakore mana apfuura.
Maive muna2012, pasocial network Facebook payakasarudza kutenga iyi pasocial network yemifananidzo, kwemadhora anodarika bhiriyoni chete, kambani iyo panguva yekufananidza yaive isina kana mari. Kuedza kuita kuti puratifomu ibatsire, Instagram yakaparura makwikwi akasiyana nekuwedzera kushambadza, chimwe chinhu chine musoro chisina kugara zvakanaka nevashandisi, kunyange chiri chakajairika, nekuti sevhisi inofanirwa kuchengetedzwa neimwe nzira, uye nzira chete yemari iyo Facebook inogona kushandisa kuita purofiti ndeyokushambadzira mukuwedzera kushambadza data redu nemamwe makambani ari chikamu cheFacebook.