Zvichienderana nezera rako, zvingangoitika kuti Musical.ly hainzwika sechinhu kwauri, uye ndeyekuti pasocial network yemavhidhiyo, iyo vamwe inofungidzirwa sekusanganiswa kweMuzambiringa neSnapchat, inotibvumidza kugadzira, kugovana uye kutsvaga mavhidhiyo anosvika pamasekondi gumi nemashanu, achigara achiperekedzwa nemumhanzi. Mumavhidhiyo aya, protagonist inogona kubuda-kubatanidza miromo, kupusa, kutamba kana kuita chero hupenzi huya hunouya mupfungwa.
Kubva payakatangwa, iyi purogiramu yagara iri yakanangana nemapuratifomu efoni uye kuburikidza iyo iyo inotipa isu zvakasiyana kutenga mukati mekushandisa. Sekureva kwemushumo weThe New York Times, Musicali.ly yave kuda kuchinja maoko kuve nhamba iri pakati pe800 ne1000 mamirioni emadhora.
Iyi pasocial network, nevateereri vangangoita vechidiki chete, yeAsia mavambo uye iyo iri pakati pevane mamirioni zana nemazana zana vakanyoreswa vashandisi kutenderera pasirese, yakura zvishoma nezvishoma uye parizvino yakakwanisa kuve neboka hombe revashandisi muese United States neEurope, chimwe chinhu chakaoma kwazvo kuwana kumakambani eChinese. pasina kushandisa mari yakawanda kushambadza.
Iyo kambani iri seri kwekutenga uku ndeye Bytedance, nhau inosanganisa iyo parizvino ine vanopfuura mamirioni zana vashandisi muChina uye kuti inoda kuve imwe nzira kune Facebook, kambani yakarambidzwa kupinda munyika. Kufamba kwaBedtance kunoruramiswa kwete chete nevateereri vateereri veichi chishandiso, asiwo kugona kushandisa ruzivo rweiyi netiweki yekudyidzana iyo iyo yakakurumidza kuve chirevo mukati nekunze kweChina.
Musical.ly inoshandisa huchenjeri hwekugadzira kupa mavhidhiyo kune vashandisi vechishandiso zvichibva pane zvavanofarira uye zvavanofarira, izvo zvakabvumidza kukura kunoshamisa kwekuti Bytedance inoda kutora mukana wayo munhau aggregator nhamba hombe yevashandisi iyo ino chikuva muUnited States uye sezvinei tora nzvimbo yepakati munyika, nyika ine makambani makuru eAsia anozivikanwa zvikuru neAlibaba neTencent.
