Spotify ndiyo yekushambadzira mimhanzi par kugona. Iyo chikuva chakachinja indasitiri yemimhanzi kutenderera pasirese. Iyo Sweden femu ichangobva kuratidza vashandisi vayo manhamba. Ikozvino kune mamirioni gumi nematanhatu evashandisi midziyo papuratifomu. Pakati peizvi, 71 mamirioni ane kunyoreswa kwakabhadharwa, chikamu chakakwirira kwazvo.
Kunyangwe Spotify pachayo yaburitsawo izvo kune mamirioni maviri evashandisi vanoshandisa chikuva zvisiri pamutemo. Sezvo ivo vachiteerera kumimhanzi mahara, asi pasina kushambadzira. Sezvaunoziva, kana iwe uchida kuteerera yemahara mimhanzi pane inoyerera sevhisi, unofanirwa "kushivirira" kushambadza nguva nenguva.
Asi vashandisi ava havana chero kushambadzira. Saka vanonakidzwa neSpotify sekunge vaive mushandisi wekutanga uyo anobhadhara mari mwedzi wega wega. Saka kambani yeSweden inodhura mari imwechete sevaya vashandisi vane akabhadharwa account. Chinhu chinokanganisa bhizinesi rako modhi.
Sezvo chikuva chekushambadzira iri bhizinesi iro chikamu chinoenderana nekutengesa. Saka chokwadi chekuti kune vanhu vanopfuura mamirioni maviri vanoshandisa Spotify zvisiri pamutemo, ichinhu chiri kuvanetsa. Sezvo izvi zvinoreva kuti ivo vanorasikirwa nemari nevashandisi ava.
Iyo kambani yanga ichiedza kutevera ava vashandisi kwechinguva. Naizvozvo, zvinokwanisika kuti matanho achaziviswa pane imwe nguva kuyedza kurwisa mhando idzi dzevashandisi. Kunyangwe parizvino hapana chakataurwa. Ivo vanongoda kuuraya ava vashandisi.
Iyo kambani zvakare ine dzimwe nyaya mupfungwa. Nei Spotify iri kugadzirira kuita kusvetukira kumusika wekutengesa. Chokwadi ichi chakaziviswa kwemavhiki, chimwe chinhu chichaitika zvakanyanya. Saka iyi imwezve litmus bvunzo yekambani yeSweden.