Hondo mumusika wekutenderera mumhanzi yakatanga nekuuya kweApple Music, kubvira mushure mekutanga kwayo akawanda anga ari masevhisi ayo vakamanikidzwa kunyangarika kubva pamusika senge Rdio, Line Music kana Samsung Milk. Asi muhondo yekukwezva huwandu hwevashandisi panguva ino Spotify iri kuhwina hondo yekurwisa Apple Music, kunyangwe hazvo kuti Apple yakatanga nemukana wakakura nekuve nenhamba hombe yevashandisi vese iPhone, iPad neMac, basa iri rinotsigirwawo. Parizvino uye maererano neazvino dhata kubva kumakambani ese ari maviri, Apple Music ine mamirioni gumi nemanomwe evashandisi nepo Spotify yasvika pamusoro peinopfuura mwedzi yapfuura mamirioni makumi mana vanyoreri, tisingaverenge vese avo vanofarira yavo mimhanzi sevhisi neshambadziro nenzira yemahara.
Mushure mekutanga zvishoma zvishoma pane mwedzi wapfuura Amazon Prime Music, uko iyo yakachipa kwazvo muripo inowanikwa ye $ 7,99 Kune vashandisi veAmazon Prime (kwete kuverenga iyo $ 3,99 yevashandisi veAmazon Echo), zvinoita sekunge Apple inoda kusvetukira mukati kukwikwidzana neiyo internet yekutengesa hofori, iyo yaizomanikidza Spotify kudzora huwandu hwayo pamwedzi. Parizvino vazhinji ndivo vashandisi vanobhadhara Amazon Prime, sevhisi iyo inotipa isu shoma mari yakawanda mabhenefiti, yakanakira vashandisi venguva dzose yeplatform yaJeff Bezos
Zvinoenderana nekumwe kudonha kubva kune vanhu vane hukama nebasa iri remumhanzi Apple inogona kunge ichifunga kudzikisa mutengo.kana iyo yega mwero inosvika ku7,99 euros pamwedzi, yazvino 9,99 euros. Asi kudzikiswa kwemutengo uku kunogona kukanganisa zvirongwa zvemhuri, zvaizobva pa14,99 euros kusvika pa12,99 euros. Kana mitengo iyi ikazosimbiswa, Apple yaizopa iwo iwo mitengo yakatarwa neAmazon Prime Music parizvino, ichisiya Spotify iri kure nekugona kukwikwidza kunze kwekunge ichidzikisa mitengo.