Iyo yekutenderera yevhidhiyo chikuva Netflix inoenderera nekubatanidza iyo hegemonic chinzvimbo muchikamu. Dai mazuva mashoma apfuura takakuudza izvozvo Netflix inoputsa marekodhi achiputsa chipingamupinyi chevamiririri zana mamirioni pasi rose mushure mekuwedzera 5,2 mamirioni vashandisi vatsva Pakati pechikamu chekupedzisira, izvozvi zvave kuratidza kuti nguva inotangira munaKubvumbi kusvika Chikumi 2017 yanga iri zvakare rekodhi maererano nemari yezvemari kubva mukushandisa kwayo nhare.
Zvinoenderana nemhedziso yekupedzisira report rakaburitswa nesoftware analytics firm Sensor Tower, panguva yechipiri chikamu che2017, Netflix app paIOS yakatumira 233 muzana kukura kwemari inosvika mamirioni zana nemakumi matatu nematatu emadhora, inova mamirioni makumi mana nematanhatu emadhora kupfuura panguva imwechete yegore rapfuura, zviyero zvine chekuita nekukura kwakaitika muhuwandu hwevanyori.
Netflix inokura, inokura, inokura ...
Netflix iri kuchirova, uye urombo neshoko, asi ichokwadi. Iyo yakaputsa zvinyorwa zvemunyori zvinopfuura zvese zvinotarisirwa uye ikozvino, nharembozha yayo yeiyo iOS zviitiko 233% yemari kukura uye inova sosi yako huru yemari. Asi, chii chingave nekuda kwekukura kwakadai?
Chishandiso cheNetflix chaona kuwanda kwemari kubva kune ese mashandisiro eIOS uye Android, kukura padanho remari inoisa Netflix zvakanaka pamberi pevhareji yemari kukura kwezvose zviri zviviri zvitoro zveapp nharembozha izvo parizvino zvakamira pa56 muzana. Mune mamwe mazwi, Kukura kwemari yeNetflix kubva kuApple uye iOS nharembozha haingori chete yakabatana nekuenderera kukura kweyekushandisa ecosystem pachayo uye neayo anoenderana mabhizinesi, asi zvakare inonyanya kunzihwa nekwanisi yeNetflix yekuwedzera vanyori vatsva.
Nei kukura kwakapinza kwakadai mumapuratifomu efoni
Sezvatakarangarira pakutanga, svondo rapfuura sevhisi yekushambadzira yakashuma kuti yakawedzera vanyoreri mamirioni 5,2 mukota yechipiri yegore, vachidarika mamirioni 3,2 akange afungidzirwa. Pakati pavo vese, vanopfuura mamirioni mana (vana kubva pavashanu, vangangoita makumi masere muzana) vanobva kumisika yepasi rose, izvo zvingangobatsirawo kutsanangura kuwedzera kwakanyanya kwekuwedzera kwemari muApp Store. Uye ndizvo vashandisi vatsva veNetflix vanogara vachinyoresa kuburikidza nefoni dzavo uye woita muripo wemubhadharo sekutenga mukati meapp, sezvo ivo vachiwana iwo mabhenefiti akafanana uye zviri nyore uye nekukurumidza.
Pasi rose (mapuratifomu efoni, desktop uye laputoputa makomputa, seti-yepamusoro mabhokisi, nezvimwewo), Mari yeNetflix yekota yechipiri yaive yakwira nezvikamu makumi matatu nezviviri kubva muzana, akaenzana nemabhiriyoni 2.790 emadhora. Pakati pechikamu chekutanga, mari yakawedzera makumi matatu nemasere kubva muzana, ichisvika 36 mabhiriyoni emadhora.
Kubva pane izvi zvinogona kuderedzwa, sezvakaratidzwa muSensor Tower mushumo, kuti nekukura kwe233%, Mari inowanikwa kubva kune epuratifomu mapuratifomu yakakwira zvakanyanya kupfuura iyo kubva kune asiri-nhare mapuratifomu.
Kune rimwe divi, Netflix yakanyatso kukunda mukwikwidzi wayo mukuru nhasi, Hulu, ane mari kubva kuzvitoro zveapp mobile akaona kukura kwe22 muzana chete mukota yechipiri.
Iko kiyi: dzakasiyana uye dzakawanda zvemukati gidhi
Seizvo kambani yatove yakaratidza payakaburitsa zvabuda zvemari svondo rapfuura, kiyi yekukura kwayo iri mune zvepakutanga zvemukati, chimwe chinhu icho Netflix inoisa mari gore negore. Muna 2017, yakatove yakapa mari yemabhiriyoni matanhatu emadhora muzvinyorwa zvepakutanga, kusanganisira makumi mana emafirimu.
Panyaya iyi, Netflix yakaburitsa chinetso kuindasitiri yemafirimu yeHollywood ichitaura izvozvi inoronga kushandura bhizimusi bhizinesi sezvazvakatoita nebhizinesi reTV. Panyaya iyi, kambani yakataura kuti "... apo isu tichichinja uye nekuvandudza bhizinesi reTV kuburikidza nekuisa vatengi pakutanga uye kuita kuti zvive nyore kuwana zvemukati, tinotenda kuti Internet terevhizheni inogona kumutsiridza bhizinesi remufirimu". Zvichabudirira here?