Iyo mimhanzi yekushambadzira chikuva Spotify ichangobva kuzivisa kuti yatove nezvakawanda kudarika 140 mamirioni vanoshandisa vanoshanda, pamusoro pemufananidzo wakaziviswa naTim Cook svondo rapfuura yeApple Music chikuva, icho chave kutenderera 27 mamirioni.
Mukuzivisa kweSpotify zviri pamutemo, Brian Benedik, Mutevedzeri weMutungamiri uye Musoro weDhipatimendi reMonetization kukambani yeSweden, akataura zvinotevera maererano nekubudirira kutsva:
"Makore matatu apfuura isu takaparura yemahara vhezheni yeSpotify iyo yakavakirwa pakushambadzira, uye bhizinesi rakakura nekukurumidza kubva ipapo, richinyoresa gore-gore-gore kukura kwe3% mu50."
Kunyanya, Spotify yakasvika kune vamwe $ 3.300 bhiriyoni yemari gore rapfuura, pamwe nemari yemamiriyoni mazana mashanu emadhora.
Kunyangwe huwandu hwe Spotify vanobhadhara vanyoreri vari pamamirioni makumi mashanu, isu taitoziva kuti chikamu chikuru chemari yekambani chinobva kuparidzirwa. Izvo zviri pachena ndezvekuti kunyangwe kuyedza kwese kunoitwa neApple kukurumidza kukura kwe Apple MusicKwete chete kuti Spotify inowana kukura kwakadzikama, asi vamwe veaimbove vakasarudzika maartist papuratifomu yeApple vachangobva kusarudza kudzokera kuSpotify, senge iyo Taylor Swift kesi.
Kuenderera mberi nekuvandudza chikuva chayo uye kukwezva vamwe vashandisi, pamwe nekupa zvirinani masevhisi kune vazvino vanyoresa, Spotify yakati iri kushanda ku wedzera kuvandudza ako algorithms.
"Tinotenda kuti algorithms uye kudzidza kwemuchina zvinogona kutibatsira nekutsvaga mimhanzi mitsva nekugadzira zvinyorwa zvitsva, uye kana uine mamirioni zana evashandisi kutenderera pasirese zvinonetsa kuti ugadzire zvinyorwa zvekutamba zveava vese. Vanhu. "Saka tinotenda kuti algorithms nemichina zvinogona kuita basa rinobudirira pane izvi."
Parizvino hapana zvakawanda zvakawandisa maererano nezvirongwa zveSpotify zvenguva yemberi, kunyange zvichitendwa kuti inogona kuvandudza yakagadziridzwa vhezheni yePremium kunyorera iyo inopa chete yemhando yepamusoro odhiyo kutenderera (HiFi).