Nguva imwe neimwe kambani painotanga sevhisi nyowani, inofanirwa kuve inobatsira, nekuti mazhinji acho akasununguka. Iko kunonyanya kuwana mari kumakambani anopa iyi mhando yebasa kazhinji kushambadza, kushambadzira iyo inotanga kusvika nguva pfupi mushure mekunge rave sevhisi inoshandiswa nevashandisi vazhinji. Periscope, yeTwitter yekushambadzira sevhisi, yazivisa kuti ichangotanga kuratidza kushambadza pakutanga kwekutepfenyura, angave akatepfenyura mavhidhiyo kana nhepfenyuro dzepamoyo. Asi anoda kuzviita neimwe nzira.
Mumavhiki apfuura takaona kushandirwa kweGoogle kushambadzira nehurongwa nemakambani makuru nekuti kushambadzira kwavo kwakaratidzwa mumavhidhiyo aikurudzira rusaruraganda, hugandanga kana zvimwe zviitwa zvinokanganiswa neruzhinji. Twitter inopa, kusiyana neGoogle, kutonga kukuru pane kushambadzira kwainoda kuratidza paPeriscope, zvichibva pane nhepfenyuro dzakapfuura kubva kuvashandisi kwachazoratidzwa. Kana izvi zvisati zvave kuratidza zvinangwa zvambotaurwa, kushambadza kwemakambani hakuzoratidzwa mukati mawo, kuitira kuti vanhu vatadze kuvasanganisa neiyo brand pamwe nekukuvara kunosanganisira izvi.
Twitter ichapawo mukana wekuti kushambadza kwayo kunoratidzwa kune chero mushandisi, zvisinei nezviri mukati mavo. Zviripachena mhando iyi yekushambadzira ichave yakachipa sezvo isingade kutonga kwakawanda neTwitter. Parizvino Google ichiri kushanda kuti idzose vatengi vakanyanya uye kuyedza kupa kwakanyanya kutonga uko kwavo kushambadza kunoratidzwa, iri basa risingabviri nekuda kwenhamba yakakura yemavhidhiyo anoiswa papuratifomu awa yega yega. Asi ndizvo zvinofanirwa kuve zvealgorithms, handiti?