Sawirka shabakada bulshada ee Instagram ayaa goordhaw shaacisay inay hada dhaaftay 600 milyan oo isticmaaleyaal ah bishii shan bilood ka dib markii uu jabiyay calaamadda 500 milyan, oo muujineysa in astaamaha ugu dambeeyay ee Facebook ay ka soo guurisay aagag kale si loogu daro Instagram ay u shaqeeyeen sidii ay ahayd, in kasta oo ay taasi muujineyso in waxa kaliya ee barxadani qabato ay tahay nuqul inta badan Snapchat iyo Twitter, oo ah shabakadda bulshada ee dhibaatada ugu badan loo geystay. kor u kaca Instagram.
Ka mid ah wararkii ugu dambeeyay ee ay heshay Instagram waxaan ka helnay suurtogalnimada in la baahiyo fiidiyowyo waqtiga dhabta ah, fiidiyowyo aan kaydsanayn laakiin si otomaatig ah loo tirtiro, iyada oo ay weheliso ikhtiyaarka ah in la badbaadin karo waxyaabaha la geliyay ee aan sida ugu badan loo jeclayn dambe. Instagram ayaa suuqa soo gashay 2010 waxayna qaadatay ku dhawaad seddex sano inay gaarto 100 milyan ee ugu horeysay isticmaalayaasha firfircoon bil kasta. Ilaa hadda, shirkaddu waxay gaadhay ku dhowaad 100 milyan oo isticmaale ah sannad kasta, in kasta oo labadii sano ee u dambaysay, tiradaasi si aad ah kor ugu kacday, taas oo u saamaxday shirkadda inay ku darto 500 milyan oo isticmaale 4tii sano ee la soo dhaafay.
Waxay ahayd 2012, markii shabakada bulshada ee Facebook ay go'aansatay inay iibsato shabakadan bulshada ee sawirada, kaliya wax ka badan $ 1.000 bilyan, shirkad waqtiga isbarbardhiga ay ku adkaatay wax dakhli ah. Si loo iskudayo in barxadda looga dhigo mid faa'iido leh, Instagram waxay bilowday ololeyaal kala duwan oo ay ku dartay xayeysiisyo, wax si macquul ah aan sifiican ula fariisan isticmaaleyaasha, in kasta oo ay tahay wax caadi ah, maadaama adeegga ay tahay in si uun loo ilaaliyo, iyo habka kaliya ee dakhliga ee Facebook wuxuu uga faa'iideysan karaa inuu faa'iido ka helo xayeysiisyada marka lagu daro suuqgeynta xogtayada shirkadaha kale ee Facebook ka tirsan.