Ekupheleni konyaka ophelileyo, adidas ibhengeze izicwangciso zayo zokubuyisa yonke imveliso yezihlangu zenkampani eJamani ukusuka ngo-2016. Inale nto engqondweni, inkampani yaqala ukwakha umzi-mveliso omtsha onemveliso eya kuthi isebenze ngokupheleleyo ziirobhothi, le projekthi intsha yabhaptizwa njenge Ukukhawuleza. Kunye nezi ndaba, kukwabonakalisiwe ukuba esi sityalo sitsha sime kwilizwe laso liza kulandelwa sesinye esenzelwe ngokukodwa ukubonelela ngezihlangu kwintengiso yase-US.
Emva kwalo lonke eli xesha, ekugqibeleni i-Adidas ibonakala inezinto ezicace gca njengoko besandula ukubhengeza ukuba, ngamanye amaxesha ngo-2017, le American Speedfactory izakuvula iingcango zayo. Phakathi kwedatha entsha abasandula ukuyinikela, sifunda ukuba isigebenga sezemidlalo ekugqibeleni sikhethile Atlanta njengekomkhulu layo, umzi mveliso omtsha ophakame phantse i-7.000 yeemitha zesikwere apho, ngokweAdidas uqobo, ukuphela kuka-2017 abanye Iibhola ezingama-50.000 XNUMX zeeteki.
I-Adidas ifuna ukuxhomekeka kancinane kwimveliso yayo eAsia
Nangona inokubonakala ichasene, le yi ivolumu yokwakha encinci Ukuba sithathela ingqalelo ukuba inkampani ivelise malunga ne-301 yezigidi zeebhulukhwe zonyaka odlulileyo, nangona, njengoko besitsho eAdidas, sisiqalo nje esi kuba oku kuyakwenza ukuba iAdidas iqale ukuxhomekeka kakhulu kwinkampani nakwimveliso yeAsia, ezinye zazo ziye zaphicothwa ngokwenza umsebenzi ngendlela engekho mthethweni.
Ngaphandle kwento yokuba umzi-mveliso uyilelwe ukuba iimveliso zenziwe ngenqanaba eliphezulu kakhulu, enkosi ngokusetyenziswa kwe- a umgca wendibano ozenzekelayo, inyani kukuba ukwenza ukuba sonke isityalo sisebenze ngokugqibeleleyo Malunga ne-160 lemisebenzi iyakuyilwa kubasebenzi babantu nangona, ngelishwa, kungachazwanga ukuba loluphi uhlobo lomsebenzi ekufuneka bewenzile.