Inkampani kaJeff Bezos iyaqhubeka nokuthatha amanyathelo amangalisayo okuqhubeka nokwenza izinto ezintsha kunye nokutshintsha indlela esithenga ngayo. Ukuba, enkosi kwiAmazon, uninzi lwethu lubeke ukuthengwa kuthungelwano ngokubaluleka, ngoku yonke into ithatha ithuba elimangalisayo.
Kwaye iAmazon ifumene uLwesihlanu ophelileyo Ivenkile enkulu yaseMelika eMelika yokutya okuphela kokutya ngesixa semali esixabisa i-13.700 yezigidi zeedola… ingaba iAmazon ishukumisela ntoni ukurhweba ngemveli? Inomdla ubuncinci ukuba intshatsheli yezorhwebo kuthungelwano ngoku ikhethe ukudibanisa ivenkile enkulu, nangona yonke into ibonisa ukuba yenye yeendlela ezizezinye kwinkonzo yayo yeNkulumbuso ngoku.
Ukufumana indawo, inkampani ye-Whole Foods ayinazo iivenkile ezingaphantsi kwama-450 ezijolise kwintengiso yeemveliso zezinto eziphilayo, oko kukuthi, iziqhamo, imifuno kunye nokunye ukutya okusetyenzisiweyo ekucingelwa ukuba kuvela kulimo kunye nokulondolozwa kwendalo. Nangona kunjalo, yonke into yatshintsha ngaphantsi kweentsuku ezimbini ezidlulileyo xa iAmazon yathatha isigqibo sokubheja ingekho ngaphantsi kwe-12.300 yeebhiliyoni zeerandi, kwaye akukho mntu waphakamisa ukubheja. Nantsi indlela uJeff Bezos aligungqise ngayo ishishini lokutya eMelika yaseMelika, kuba akukho mntu uqinisekileyo ngokupheleleyo ukuba iAmazon izama ukwenza ntoni ngale ntshukumo.
Ngaphandle kwamathandabuzo, kwaye nokwazi indlela esebenza ngayo iAmazon, yonke into ibonisa ukuba iya kuba yeyona ndlela ilula yokwandisa kunye nokuphucula inkonzo yayo yeNkulumbuso ezisa ngayo ukuthenga ngokuthe ngqo ekhayeni lethu malunga neeyure ezimbini. Le ntshukumo iye yehla kakhulu kwizabelo zemixokelelwane emininzi yokutya eMntla Melika, ngelixa ezo zeAmazon uqobo kunye nokutya okupheleleyo kunyuke kakhulu. Ngamafutshane, kubonakala ngathi umhla ufikile apho siya kuba nevenkile kwisicelo, IAmazon ithathe isigqibo sokuthumela ngaphandle umbono omkhulu weZiko lokuThengisa ngqo kwifowuni yethu ephathekayo.