Inkampani yaseCanada iBlackBerry, eyayisaziwa njenge-RIM de yamkela igama leetheminali zayo, khange ikwazi ukumelana nengxaki ejongene nayo kule minyaka idlulileyo, apho ibingazi ukuba mayisabele njani ngexesha lenguquko eziswe ukufika kwe-iOS kunye ne-Android kwintengiso. Kwiintsuku ezimbalwa ezidlulileyo sikwazise ngamahemuhemu okuba inkampani inokuyeka ukwenza izikhululo zayo, amarhe athe ekugqibeleni aqinisekiswa. Oku akuthethi ukuvalwa kwecandelo lenkampani elihambahambayo, eliya kuthi ngoku lixhomekeke kubantu besithathu ekwenzeni iiterminal zalo kunye iyakuyeka ukutyala ngaphezulu kwesiqingatha sengeniso yayo kwisebe le-R & D eyayinoxanduva lokuvelisa kunye noyilo lweetheminali zamva nje ezathi zasungulwa yinkampani kwintengiso.
Ukufika kukaJohn Chen njengentloko yenkampani yayiyitshintsho, kwaye ebephethe ukubhengeza ukuphela kokuveliswa kwetheminali yenkampani, ngale ndlela ngenene nokanye siyazi ukuba inkampani iza kwenza ntoni kwihlabathi lee-smartphones kuba ukuba izixhobo zekhompyutha zibekwe yinkampani yangaphandle kwaye isoftware iyi-Android, kubonakala ngathi abantu baseKhanada baya kuligcina igama ukuba bafumane ingeniso kusetyenziso lwabo ngelixa bebeka umngcipheko omncinci.
Ukuphela kwesiphelo abantu baseKhanada abasungule kwintengiso kwaye esinokuthi siqwalasele i-smartphone ukuba siyithathele ingqalelo yiBlackBerry Priv, imodeli yokuqala yenkampani ene-Android njengomgangatho kodwa zonke iinkonzo zenkampani eziqhelekileyo zidityaniswe kwisoftware. Kodwa ngaphandle kokugqwesa kwesiphelo, ukubonelela kuphela ngesiphelo esiphakamileyo kukhokelele inkampani ekungeneni emfazweni apho kufunyanwa kuphela i-Samsung kunye neApple, kunye nokhangelo lwazo oluphambili. Akukho mntu usezingqondweni zabo ochanekileyo onokuchitha ixabiso le-Samsung okanye i-iPhone kwimodeli yeBlackBerry.