Kwiminyaka eliqela, ukuthengiswa komculo kwifomathi yedijithali kuyekile ukuba ngumthombo obalulekileyo wengeniso yeApple, umxhasi wolu hlobo lwetekhnoloji, nangona kwathatha ixesha elide ukuqonda ukuba akukho kubuya mva kwaye indlela entsha yokutya Umculo uhamba ngokusasaza ngeenkonzo ezahlukeneyo zomculo ezikhoyo kwintengiso. UApple ukhuphe iApple Music kunyaka ophelileyo, emva kokuthenga iBeats Music, ukuya ukunciphisa ukwehla kokopha kwintengiso yomculo kwifomathi yedijithali eyayifunyanwa yinkampani. Ngoku kubonakala ngathi ufuna ukuya phambili kwintengiso, enikezela ibhilibhodi yebhanyabhanya yomzuzu, kwiintsuku ezili-15 emva kokuqala kwayo.
Okwethutyana ngoku, kungasetyenziswanga umculo kuphela, ukusuka kukhuphelo ukuya kusasazo, kodwa indlela yokutya uthotho kunye neemovie ziyatshintsha, enkosi ngokufika kweenkonzo zevidiyo ezinje ngeNetflix, HBO, Hulu nabanye. Ezi nkonzo ikakhulu zisinika uthotho. Ukuba sifuna ukonwabela ukukhutshwa kwamva nje, ezi nkonzo aziyiyo le nto siyifunayo. Ngokwamahemuhemu amva nje, iApple inomdla wokunikezela ngokukhutshwa kwangoko ngeTunes kwaye oku sele kuthethathethwene ne-21st Centro Fox, iWarner Bros kunye neMifanekiso ye-Universal, ikakhulu iinkampani zemveliso kwaye ekubonakala ukuba zifumana umbono unomdla.
Ngenxa yeli thuba, eyona nto ibalaseleyo lixabiso, elili iya kuba phakathi kwe-25 kunye ne-50 yeedolaIxabiso elinokubiza kakhulu ukuba usapho lonke luya kwimiboniso bhanyabhanya rhoqo, kuthathelwa ingqalelo ukuba amatikiti, ubuncinci eSpain, sele ejikeleze i-euro ezili-10. Eyona nto imbi kukuba ngaphandle kokuba sinesikrini semidlalo yeqonga okanye umabonakude omkhulu, ngekhe sikwazi ukonwabela amava asinikwa yi-cinema.