Emva kweminyaka eliqela kungekho buhlobo, imvumi edumileyo uTaylor Swift, ngubani watsala umculo wakhe kwiSpotify ngesizathu sokuba isicwangciso sakhe sasimahla singaxabisekanga umsebenzi wamagcisa, kunye nenkonzo yokusasaza umculo, yenze uxolo. Ayenziwanga nje.
Njengoko iqela lolawulo likaTaylor Swift liqinisekisile ngomyalezo kwi-Twitter, Zonke iimvumi zomculo ziyafumaneka kuzo zonke "iinkonzo zokusasaza" Oku kubandakanya, ukongeza kwiSpotify, amanye amaqonga apho ebengekho khona njengeTidal okanye iAmazon Music.
Ngokutsho ipapashiwe I-Recode ephakathi, imithombo engachazwanga ibanga ukuba inkwenkwezi yomculo kunye nenkonzo yokusasaza umculo ifikelele kwisivumelwano ngokutsho kwayo Bonke abasebenzisi beSpotify baya kuba nakho ukumamela zonke iingoma zabo, zombini kwiinguqulelo zasimahla nezihlawulelweyo.
UTaylor Swift yenye yeenkwenkwezi ezinkulu zomculo zomzuzu kwaye, ke, ngomnye wabona baphumeleleyo; kunye neSpotify yeyona nkonzo inkulu yokusasaza umculo, enababhalisi abangaphezu kwezigidi ezingama-50 kwaye ubuncinci esinye isigidi sama-50 besebenzisa uhlobo lwasimahla (ngokutshintshisa ngentengiso) lwenkonzo. Kwaye njengoko besitshilo, olu khetho lwasimahla yayiyimvelaphi yengxabano phakathi kweSwift neSpotify.
Ngo-2014, uSwift uxelele iWall Street Journal ukuba "Izinto ezixabisekileyo kufuneka zihlawulwe." Kungekudala emva koko, wasusa icwecwe lakhe elithi "1989" elivela eSpotify, lilandelwa ngumculo wakhe wonke, kwaye ebengafumaneki ukusukela oko.
Emva konyaka wangena impikiswano neApple Music yiza neentlawulo zale nkonzo kumagcisa; Imvumi ayilithandanga ixesha leenyanga ezintathu zasimahla elinikezelweyo ngenkonzo yeapile yokulunywa kubasebenzisi abatsha kwaye amagcisa angayi kuhlawulisa ngayo, nangona kuyinyani ukuba, ukusukela ngalo mzuzu ukuya phambili, ipesenti ehlawulwe nge-Apple Music yayinkulu kancinci Kunoko kuhlawulwe nguSpotify. Okokugqibela, iApple Music kunye noTaylor Swift bafikelela kwisivumelwano: amagcisa aya kuhlawulisa kwiinyanga ezintathu zokuqala kwetyala lika-Apple Music, ke umculo womculi ubandakanyiwe kule khathalogu. Esi sivumelwano sikwabandakanya iminyhadala yokwazisa eyenziwe nguSwift, enje ngeso sibhengezo, nangona wawa ngobuso phantsi kwitayile, akazange akwazi ukuyeka ukucula.
Kutheni iSwift ngoku ingasithandi isicwangciso sasimahla seSpotify siyimfihlakalo, akunjalo? Njengoko intetho isithi, "indoda enamandla sisipho semali."