Kwiminyaka eyalandela ukumiliselwa kwe-iPhone yokuqala, neyayibizwa ngokuba lixesha le-smartphone, endingavumelani nayo kwaphela, u-Apple waqala ukumangalela zonke iinkampani, ngakumbi i-Samsung, ngasekunene nangasekhohlo. Khuphela kokubini uyilo kunye nokusebenza kwe-iPhone, into ekuhambeni kwexesha kwaye isuse isizathu kubafana baseCupertino, njengoko besinokubona kwiinyanga ezimbalwa ezidlulileyo xa umlo osemthethweni phakathi kweenkampani ezimbini uphinde wasilela ngokuchasene neApple.
Kule minyaka imbalwa idlulileyo, uninzi bezizinkampani ezigxeke iApple ngokusebenzisa amalungelo awodwa omenzi wechiza kwizikhululo zawo, nokuba yi-iPhone okanye i-iPad. U-Nokia ungomnye wokugqibela ukubetha isigebenga sama-apile kodwa ayinguye yedwa, ukuba asizibali iipatroll patent. AbakwaNokia, inkampani ebilawula kwihlabathi leefoni kangangeminyaka emininzi, bavele bafaka isimangalo esigidi sezigidi ngokuchasene neApple eMelika naseJamani ngokusebenzisa amalungelo awodwa omenzi wechiza angama-32 ngaphandle kokudlula ebhokisini. Kubonakala ngathi impikiswano phakathi kwezi nkampani zimbini ukuzama ukufikelela kwisivumelwano esonelisayo sobabini, inkampani yakwaNokia ayinandlela yimbi ngaphandle kokumangala.
Ukuba ngomnye woovulindlela kwihlabathi lobuchwephesha, iNokia inegalelo ekuphuhliseni uninzi lweetekhnoloji ezisetyenziswayo ngoku kwimfonomfono ephathekayo, njengeNokia. Phakathi kwamalungelo awodwa omenzi wechiza akhankanywe ngabakwaNokia, sifumana ezo zinjalo inxulumene nonxibelelwano lomsebenzisi, ividiyo encoding, iichips zonxibelelwano ezingenazingcingo, ii-eriyali zonxibelelwano… Xa amalungelo awodwa omenzi wechiza efayilini kwityala elinye, le nkqubo ingathatha iminyaka eliqela, njengoko kwenzekayo kwinkqubo phakathi kweSamsung neApple, eyaphela emva kweminyaka emi-6.