I-Snapchat ibisoloko ibonakaliswa, ngakumbi intloko yayo u-Evan Spiegel, ngokuzama ukuya ngokuchasene neenkampani ezinkulu. Ukuqala kweso siseko, sinokuqonda ukuba xa iqonga liqala ukuphuma, uMark Zuckerberg wayefuna ukuyifumana kwi-2013 nge-3.000 yezigidi zeedola. Kodwa ngaphandle kwemizamo eyahlukeneyo kaZuckerberg, yenaImpendulo kaSpiegel yayihlala ifana.
Kubonakala ngathi ukwala bekungahlali kakuhle noZuckerberg kwaye ukusukela ngoko wenze konke okusemandleni ukubanakho ukuntywila kwinkampani, ngokusekwe ekuthengeni abanye nasekuzinikeleni ekukhupheleni yonke imisebenzi emitsha eyaziswa nguSpapchat kwintengiso. Kwaye njengobungqina bempumelelo anayo uZuckerberg, sinokubona ukuba amabali e-Instagram Kunyaka nje omnye bakwazile ukutsala abasebenzisi abaninzi kuneSpapchat phantse kubukho bayo bonke.
Ngokwe-Business Insider, uGoogle kunyaka ophelileyo wasungula isithembiso sokuthenga kwi-Snapchat, ngaphambi nje kokuba ihambe esidlangalaleni, nge-30.000 yezigidigidi zeedola, ixabiso eliphindwe kabini ixabiso elinalo ngoku inkampani emva kokuya esidlangalaleni. Kodwa into ehlekisayo malunga nayo kukuba isithembiso sibonakala sisesetafileni kaSpiegel, ke Akufanele kusimangalise ukuba kungekudala i-Snapchat ibe yinxalenye yeGoogle.
Ukuba isithembiso sisesetafileni kaSpiegel, oko kuthetha ukuba umphathi we-Snapchat akakhange awuphumeze umnikelo njengoko wenzayo uZuckerberg. Kwakhona, kuthathelwa ingqalelo loo nxalenye yemali ekufuneka yenziwe nguSpapchat ukuze ibe yile nto iyiyo namhlanje ivela kutyalo mali olwenziwe nguGoogle ngeCapitalG. Ukongeza, iiseva ezizisebenzisayo ukubonelela ngeenkonzo zayo zivela kuGoogle kunye nengeniso encinci eyenziwa yinkampani okwangoku, kungekudala okanye kamva kuya kufuneka ihlawule uGoogle kwaye ukuba ayinakho, ukuthengisa kunokuba yeyona ndlela imfutshane.