Iintengiso ze-Facebook: Enye intengiso ye-Intanethi, Icandelo II

Kwinxalenye yokuqala yokuhanjiswa kweentengiso ze-Facebook, sixoxe ngendlela yokwenza amaphulo entengiso kuFacebook. Umbuzo kwangoko ngowokuba kutheni sifuna ukusebenzisa iiNtengiso zikaFacebook, njengendawo yentengiso ekwi-Intanethi, endaweni yomzekelo, iGoogle Adwords.

Ngokwenyani, Iintengiso zikaFacebook zibonisa ezinye izibonelelo kubathengisi, eziphantse zabonakala kwaye ezinye zingabonakali xa uqala. Njengoko kulindelwe, ikwanendawo ethile yokuba kufanelekile.

Izibonelelo zeNtengiso kaFacebook njengoThengiso oluPhakathi kwi-Intanethi

1. Ukujoliswa okuphezulu kweNtengiso.

   Enye yeengxaki ezinkulu zentengiso yeemeko namhlanje bubunzima bokufikelela kubaphulaphuli abafanelekileyo ngokuchaneka okuphezulu. Umzekelo, iAdwords, ene-algorithms ehambileyo yokubeka iintengiso, ayinakuqinisekisa ukuba umthengisi ukuba i-100% yeentengiso zabo ziya kufikelela kumaphepha alungileyo. Iintengiso zikaFacebook zigqithile kulo mda kwaye zivumela ukufikelela kubaphulaphuli abafanelekileyo, ngokujolisa phambili kweGeo-Targeting kwaye kusekwe kulwazi olubanzi lweeprofayili kunye nokukhethwa kwabasebenzisi benethiwekhi yoluntu. Ungacacisa kwiikhrayitheriya zakho njengokukhawulela kumashumi ambalwa okanye udlale ngokudibanisa ezahlukeneyo ukufikelela kumawaka ambalwa. Ngayiphi na imeko, ukuguqulwa kweenjongo kuya kuba phezulu kakhulu.

2. Ixabiso elifanelekileyo.

   Njengakwimarike iyonke ye ukupapashwa umxholo intengiso yoluntu, intengiso yeyona ilawulwayo ukubeka elona xabiso libalaseleyo lentengiso. Oko kuxhomekeke kwimfuno yamagama aphambili, ngokusisiseko. Ngethamsanqa, kwintengiso yaseSpain, kusenoqoqosho kakhulu ukufumana iintengiso ukuba zivele kubasebenzisi be-Facebook.

3. Ukuveliswa kweNtengiso yoBambiswano, ngamanye amaxesha iNtsholongwane.

   Ukuba inkonzo ebhengeziweyo ifikelela kubafundi abafanelekileyo- ekunokwenzeka ukuba intengiso "yentlalontle" - inokwenzeka kananjalo ukuba intengiso yasimahla, "yomlomo" okanye "yokuthetha ngomlomo" iya kwenziwa ngesiNgesi. Kukwakho nethuba elincinci lokuba isiphumo siya kuhamba ngentsholongwane, sikhokelela ekuvezweni okukhulu kwenkonzo okanye kwimveliso. Oku kunokwenzeka, nangona kuncinci, kusephezulu kunakwimeko yentengiso yemeko yendabuko.

4. Umdibaniso wentengiso kuMxholo.

   I-Facebook ngokuqinisekileyo ityale izigidi ekuqinisekiseni ukuba intengiso ayisiyo "ekhubekisayo" okanye "engathandekiyo" kubasebenzisi bayo. Oku kunceda umthengisi ngeendlela ezininzi. Ukuthiya igama elinye, akusayi kwenzeka ukuba intengiso ipapashwe emazantsi ephepha, njengoko bekunjalo kwintengiso yoshicilelo lwesiko. Enye into kukuba-ubuncinci okomzuzwana-inenzuzo yokungangeni "kwintengiso yokungaboni."

5. Amathuba okufumana iiNgxelo eziKhethekileyo.

   Ngokukodwa kwi-Pay Per Click, kwenzeka kum ukuba kunokwenzeka ukubonakalisa ukuba ngubani ocofe kwesiphi isibhengezo kwaye nini. Oko kungakhokelela ekujongeni ngokubanzi ukuba leliphi inyathelo umsebenzisi alithathileyo bakufikelela iphepha esilibhengeza. Ukongeza kwezona zibalo zichanekileyo zembuyekezo kutyalo-mali lwentengiso kunye nokusebenza kwemikhankaso.

6. Beka ubuso phambi kweNtengiso.

   Iintengiso ze-Facebook zikhatshwa likhonkco kwiprofayile yomntu ozenzayo. Oku kunesiphumo sokwenza abafowunelwa bethu kunye nonxibelelwano olwenziwe kunye nabo, lwenze intengiso ifaneleke ngakumbi. Abantu abaninzi bayathanda ukwazi abantu ngasemva kweshishini elibhengeziweyo ngakumbi. Ngeentengiso ze-Facebook, oku akunakwenzeka kuphela, kuyanqweneleka.

7. Guqula ngamandla amaphulo.

   Ukwenza iintengiso ezintsha, okanye ukuguqula esele zikho. Ilula kwaye iyacetyiswa nayo. Ukwazi ukuthanda kunye nokukhethwa kwabasebenzisi abakhethe inkonzo-emva kokucofa kwintengiso-kunokwenzeka ukuba umisele ngokucacileyo ukuba leliphi na icandelo lentengiso elifikelelweyo, apho kungcono ukubhengeza kwaye yeyiphi imigca yemveliso efuna ukuqiniswa.

8. Kulula ukuyisebenzisa.

   Njengoko sibonile kwinqaku elidlulileyo kuthotho, indalo yentengiso inamandla ngokwenene, inomdla kwaye ilula. Akukho lwazi lobuchwephesha lufunekayo, sisakhono esincinci ekukhetheni amagama aphambili ukuze intengiso ifikelele kubasebenzisi abalungileyo.

Izinto ezingalunganga kwiiNtengiso zeNtlalo (ngeNtengiso kaFacebook).

1. Ubuninzi babasebenzisi bancitshisiwe xa kuthelekiswa nabasebenzisi beenjini yokukhangela.

   Ngokusengqiqweni; UGoogle, Yahoo, kunye nezinye iinjini zokukhangela zinamakhulu ezigidi zabasebenzisi abazisebenzisayo ukufumana ulwazi. Okwangoku.

2. Ulwazi ngeprofayile alunakuthembeka nge-100%.

   Baninzi abasebenzisi abathi ngabom- kwaye ngenxa yezizathu ezingaqhelekanga- abayifaki inkcukacha yeprofayile, okanye bayitshintshe. Ngethamsanqa, abakho baninzi.

3. Uthintelo lweMiqathango ethile.

   Umzekelo, "u-facebook" ligama elingenakuhamba, nokuba sisihloko, okanye emzimbeni wentengiso. Kukho eminye imigaqo ethintelweyo, ukuthintela iingxaki, ngokuqinisekileyo.

Nangona kusekutsha kakhulu, phantse ngokuqinisekileyo ukuba olu hlobo lwentengiso luya kufumana indawo yentengiso. Ithuba lokufikelela kwimarike- nangona incinci, ikwachaza ngakumbi- yabasebenzisi bezonxibelelwano zentlalo ngokubonakala okupheleleyo, inomdla kakhulu ekugqithiseni.

Kwinqanaba elilandelayo loluhlu, siya kupapasha ispredishithi esincinci esinokusinceda ekwenzeni nasekulawuleni uhlahlo-lwabiwo mali kunye nokuguqulwa kwentengiso yentlalo ngeFacebook.