Ukuba u-Facebook licala elimnyama le-intanethi kuyabonakala, ngaphandle kokuba uZuckerberg aceba ukucoceka umfanekiso wakhe kunye nenkampani yakhe ngobuninzi bamanyathelo esisa, inyani kukuba iinkampani ezimbalwa kwihlabathi le-intanethi ziyaziwa ukuba zidlale amakhadi amdaka kangaka. Ngeli thuba asizukuthetha ngemfihlo okanye ukuthengiswa kwedatha, ngeli xesha amaxhoba ekho iinkampani, ezifumene idatha engeyonyani ekujongeni iividiyo zazo zentengiso ngaphezulu kweminyaka emibini. Ngale ndlela, i-web ebalulekileyo yedatha engenisiweyo ayivelwanga ngenjongo "yokwanelisa" iliso labathengisi kwiinkampani eziqeshayo.
Iqela le IFayerwayer Watsho iyelenqe elafunyanwa ngu The Wall Street Journal kwakhona. Kwaye kunjalo I-Facebook ibixoka kubasebenzisi, amashishini kunye nabachaphazelekayo kangangeminyaka emibini Bebehlawula umxholo wentengiso ngohlobo lwevidiyo, kuba ubuchwephesha bokufunyanwa kwabaphulaphuli ubuncinci bubuxoki. Sifumene inkqubo efana naleyo yeVolkswagen enongcoliseko, ebonelela ngedatha ukugcina abo baphetheyo kulawulo lwenkqubo bonwabile, ngelixa inyani yayikude lee kunoko sizifumeneyo.
Isakhiwo seFacebook sisebenze njani ngokubonakalayo?
Ezi ntlobo zeengxaki zivela xa lowo ukuthengisela inkonzo ekuthengisela iziphumo. I-algorithm kaFacebook ibalwa njenge "ibonwayo" nayiphi na ividiyo enexesha lokudlala eliphumela ngaphezulu kwemizuzwana emithathu. Isitshixo siyabonakala, kwimizuzwana nje emithathu awunakufikelela kuso nasiphi na isiqulatho sentengiso, okanye uphawu okanye uphawu okanye umyalezo abafuna ukuwuthumela. Ke, iie ngokunyusa ukunyusa ukuveliswa komndilili kwabasebenzisi phakathi kwama-60% nama-80%.
Konke oku kunengqiqo ngakumbi ukuba siyakhumbula ukuba i-Facebook isebenze ngokungagqibekanga kwifayile ye- Ukudlala ngokuzenzekelayo ZONKE iividiyo kuhlobo lwayo lwewebhu, usetyenziso lwe-iOS kunye nokusetyenziswa kwe-Android, uninzi lwezi vidiyo zidlalwe ngaphezu kwemizuzwana emithathu ngaphandle kwesidingo somsebenzisi ukuba le nkqubo ibalwe njengabaphulaphuli ukuba khange bamise umfundi wabo kuyo, enyanisweni, kungenzeka ukuba bayatsiba okanye badlala ngelixa umsebenzisi ibifunda omnye umxholo, onje ngobume be-Facebook apha ngezantsi okanye ngentla kwayo. Umlingo wePotagia, ke uFacebook ubonelela ngeenkampani ngeziphumo zentengiso, kodwa azihambelani nenyani.
I-Facebook iyazikhusela kunye nohlaselo olukhethekileyo lweendaba
I-Facebook ayikhange ithathe ixesha elide ukucula "i-mea culpa" ethile, Nangona kunjalo, khange inike naluphi na uhlobo lwebhonasi kubasebenzisi abachaphazelekayo. Siyakwazi ukuqonda, kwelinye icala, ukubakho kweenkampani ezithile ukuqala ngenkqubo yezomthetho ukuzihlawulela ngomonakalo owenzekileyo, nangona kunjalo, kunokuba yinto engenampumelelo, ngenxa yehlazo elidumileyo lokuqhathwa yinkampani enje ngeFacebook, okanye mandundu , ngaphandle kokubeka amanyathelo okuqinisekisa idatha yabaphulaphuli ababekade beyifumana kule minyaka mibini idlulileyo.
Ukwazi ukuba ividiyo ijongwa ixesha elingakanani kubalulekile ukuba iinkampani zenze isigqibo okanye zingatyali mali iintengiso zakho kule nethiwekhi. Kodwa ezinye iinkampani sele ziqalisile ukuveza umsindo wazo kobu buthakathaka: umzekelo, i-Publicis Media yamazwe ngamazwe ibhalele abathengi bayo ibhengeza ingxaki, kwaye ithathela ingqalelo ukuba "iminyaka emibini yeengxelo ezinamanani anyusiweyo ayamkelekanga - Uqoqosho lwedijithali
I-Facebook iyaqhubeka nokuvuna inzondo, kwaye ukuba uninzi lwabasebenzisi belusele luyifumene (ngaphandle kokuxhomekeka kokuqhubeka nokusebenzisa inethiwekhi yoluntu), Ngoku ujikile iimveliso ezithengisiweyo ngokuchasene naye. Nangona kunjalo, sijamelene nobudlelwane bokuxhomekeka, kuba iinkampani ezininzi zine-Facebook njengeyona nto iphambili ekubonakalisweni kwabo kwiinethiwekhi. Mhlawumbi umgaqo othi "ogebenga isela, iminyaka elikhulu lokuxolelwa" unokusebenza apha.