Sinezinyanga eziningi sikhuluma ngamathuba okubuyela kweNokia emhlabeni wezingcingo. Amahemuhemu amaningi aphakamisa ukuthi inkampani izoyenza ngomnyango omncane, kwethulwa amatheminali anemininingwane efanelekile kancane kancane, ukuzama ukwenza iqanda ocingweni oluphakathi nendawo, kepha kubonakala sengathi abakwaNokia abafuni ukungena ngomnyango omncane, kepha kunalokho ngomnyango omkhulu nangesitayela, bethula amatheminali aphezulu ancintisane ne-Samsung enamandla ne-Sony, okungaba iphutha elimazayo kakhulu kumkhiqizo waseFinland.
Futhi ngithi kungaba yiphutha ngoba isibonelo esicacile esinaso nenkampani yaseCanada iBlackBerry. IBlackBerry yethule i-terminal yayo yokuqala ye-Android ngemodeli ye-Priv, idivaysi esezingeni eliphakeme ngentengo abambalwa kakhulu abazimisele ukuyikhokha yize inkampani ihambe kakhulu emhlabeni wezocingo futhi yayiyiphayona ngesikhathi sayo. Amanye amacala ezinkampani ezizamile ukuncintisana nabaphezulu, kepha ngaphandle kokufika futhi abazame ngaphandle kwempumelelo yi-LG ene-G5 ne-Sony ene-Z5.
Ngokusho kwabafana abavela ku-Android Soul, amatheminali amasha azokwethulwa ngabakwaNokia eMWC eBarcelona, azoba ngoFebhuwari wonyaka ozayo, azoba nezikrini ezingama-5,2 no-5,5-intshi, ukuhlangabezana nezidingo zamanje zamakethe. Ngaphandle kwalezi zikrini izoba nesisombululo se-QuadHD (2K) futhi izophathwa yi-Snapdragon 820, iprosesa ebisemakethe isikhathi esingangonyaka, mhlawumbe ngomqondo wokwehlisa izindleko nokunikeza i-terminal enezici ezinhle ngentengo enhle.
Mayelana nokwakhiwa, amamodeli amasha akwaNokia azoba nokuqedwa kwensimbi futhi azoqinisekiswa nge-IP67. Futhi futhi njengamamodeli wakamuva inkampani yaseFinland eyasungula emakethe ngaphambi kokunyamalala, AbakwaNokia babheja kuCarl Zeiss. Okwamanje azilutho ngaphandle kwamahemuhemu, amahemuhemu azodalulwa ekwethulweni kweNokia kwaMWC.