Kusukela kuqale unyaka baningi amahlebezi okuthi kulo nyaka ngeke kube unyaka ka-Apple. Mhlawumbe yisikhathi sokuguquka kwenkampani esikhule kakhulu eminyakeni yamuva ngesilinganiso esikhulu kakhulu futhi ekugcineni esibone ukuthi ukudonsa kancane okwakukhona kule nkampani eminyakeni edlule akusafani. Njengoba inyanga idlulile, sesibonile ukuthi imiphumela yezimali yenkampani ibingazange ibe njengoba bekulindelwe yinkampani, yize abahlaziyi bebona ukuphela kokukhula ngokweqile kwe-Apple kuza.
Amahemuhemu azungeze i-iPhone 7 asikhombisa lokho inkampani ihlela ukwethula i-terminal yenguquko ukuthobela irekhodi, ukunikela ngezindaba ezimbalwa kakhulu. Ngaphezu kwalokho, idizayini izofana neyamamodeli amabili edlule, into ebingakaze yenzeke selokhu kwethulwe imodeli yokuqala ye-iPhone. Njengoba kunikezwe ukwehla kokuthengisa okungahle kwenzeke, abahlaziyi abaningana benza ucwaningo oluhlukile ukubona inani labasebenzisi abahlela ukuvuselela idivayisi yabo inkampani ezoyethula ezinyangeni ezimbili, maphakathi noSepthemba.
Futhi ngokusho kwalezi zifundo, kuphela i-9% yabasebenzisi be-iPhone bamanje abahlela ukushintshanisa idivayisi yabo ngemodeli entsha. Kepha lezi zibalo azikaze zixhunyaniswe neqiniso, ngoba i-Apple iyazi ukuthi ithengisa kanjani imikhiqizo yayo kahle futhi ngosuku lokwethulwa izigidi eziningi zabasebenzisi yizo ezizoshintsha izingqondo zazo futhi uma zizobona ngamehlo amahle ukuvuselelwa zedivayisi yabo, kungakhathalekile ukuthi banayo isikhathi esingakanani. Ngaphezu kwalokho, ngokusho kwamanye amahemuhemu i-Apple ingashintsha umbala we-Space Grey ye-Deep Blue. Kuphela lo mbala kungaba yimbangela yabasebenzisi abaningi ukunquma ukushintsha amatheminali, kufana kakhulu nesikhathi lapho inkampani esekwe eCupertino yethula umbala wegolide rose.