Eminyakeni embalwa eyedlule, lapho uSnapchat eqala ukuba enye yezinhlelo zokusebenza ezithandwa kakhulu eMelika, uMark Zuckerberg izamile kaningi ukuyithatha le nkampani, kepha abanikazi bayo benqaba ukuyidayisa kaninginingi. UZuckerberg ubone ukuthi isicelo besingaqala kanjani, ngo-2011, kodwa ngemuva kwemizamo eminingi nokunikezwa, eminye yayo ingekho emakethe, waphonsa ithawula futhi wanquma ukuqala ukunikeza cishe izinketho ezifanayo ze-Snapchat ezinhlelweni zakhe ezahlukene. Okwamanje ngicabanga ukuthi akekho ozoba nokungabaza ngokungabi bikho kwe-Facebook uma kukhulunywa ngokungeza imisebenzi emisha, ngoba iningi, uma kungewona wonke, lingamakhophi ezinye izinhlelo zokusebenza ezifana ne-Snapchat, Twitter ...
Eminyakeni yamuva nje, sekuyichibi elijwayelekile ukubona ukuthi izinkampani ezinkulu zisebenzisa kanjani iSpapchat njengendlela yokuxhumana nabalandeli bazo, ngaphezu kwe-Twitter ne-Facebook. Inkampani kaMark Zuckerberg ukuzama ukweba abasebenzisi kupulatifomu ye-Snapchat, usanda kwethula iLifestage, umphakathi omusha walabo abangaphansi kweminyaka engama-21 ubudala. Uhlelo lokusebenza lucela umsebenzisi ukuthi enze ubuso, adanse, athathe izithombe zokudla. Konke lokhu kuguqulwa kube yividiyo esingangezela kuyo inani elikhulu lezitikha, ngesitayela sangempela se-Snapchat.
Kepha ngaphezu kokuba ngaphansi kweminyaka engama-21, Abasebenzisi kumele babe abafundi ngoba lapho bebhalisa kuhlelo lokusebenza kumele sengeze isikhungo semfundo abakuso. Ngaphezu kwalokho, ukuze ubuke iphrofayili yabanye abasebenzisi, umsebenzisi oqondisiwe kufanele okungenani abe nabalandeli abasebenzayo abangama-20 ngaleso sikhathi. Njengoba kunezidingo eziningi kangaka, akubonakali sengathi i-Lifestage inamavoti amaningi ukuze iphumelele ngokuzayo. Njengoba kwenzeka kaningi kulolu hlobo lokwethulwa, lolu hlelo lokusebenza okwamanje lilinganiselwe kuphela endaweni yaseMelika, kepha umqondo we-Facebook uma uphumelela ukwandisa ukusetshenziswa kwalolu hlelo lokusebenza emhlabeni jikelele. Okwamanje itholakala kuphela kuhlelo lwe-Apple ecosystem, okuyi-iOS. Ukwethulwa kwale ndlela entsha yokuxhumana nge-Android kuncike empumelelweni noma ekuhlulekeni kohlelo ezinyangeni ezizayo.