I-social network yokuxhumana i-Instagram isanda kumemezela ukuthi isanda kweqa abasebenzisi abayizigidi ezingama-600 abasebenzayo nyangazonke, ezinyangeni ezinhlanu ngemuva kokuphula umaki wezigidi ezingama-500, kukhombisa ukuthi izinto zakamuva ezikopishwe yi-Facebook kusuka kwamanye amapulatifomu ukuzengeza ku-Instagram zisebenze ngendlela efanele, noma lokhu kukhombisa ukuthi okuwukuphela kwento eyenziwa yileplatifomu ukukopisha ikakhulukazi i-Snapchat ne-Twitter, inethiwekhi yokuxhumana nabantu eye yalimala kakhulu ngokukhuphuka kwe-Instagram.
Phakathi kwezindaba zakamuva ezitholwe yi-Instagram, sithola ithuba lokusakaza amavidiyo ngesikhathi sangempela, amavidiyo angagciniwe kodwa asuswe ngokuzenzekelayo, kanye nenketho yokukwazi ukugcina okufakiwe okungathandwa kakhulu kamuva. I-Instagram yangena emakethe ngo-2010 futhi kwathatha cishe iminyaka emithathu ukufinyelela esigidini sokuqala esingu-100 abasebenzisi abasebenza njalo ngenyanga. Kuze kube manje, inkampani isifinyelele cishe kubasebenzisi abayizigidi eziyi-100 unyaka nonyaka, yize eminyakeni emibili edlule, leso sibalo sikhuphuke kakhulu, okuvumele inkampani ukuthi ingeze abasebenzisi abayizigidi ezingama-500 kule minyaka engu-4 edlule.
Kwakungu-2012, lapho inethiwekhi yokuxhumana i-Facebook ithathe isinqumo sokuthenga le nkundla yokuxhumana yezithombe, ngaphezulu nje kwe- $ 1.000 billion, inkampani ngesikhathi sokuqhathanisa yayingenamali. Ukuzama ukwenza ipulatifomu ibe nenzuzo, i-Instagram yethule imikhankaso eyahlukahlukene ngokungeza izikhangiso, into enengqondo ukuthi ayihlalanga kahle kubasebenzisi, yize kuvamile, ngoba insizakalo kufanele igcinwe ngandlela thile, futhi ukuphela kwendlela engenayo ukuthi i-Facebook ingasizakala ngokwenza inzuzo ngezikhangiso ngaphezu kokuhweba idatha yethu nezinye izinkampani eziyingxenye ye-Facebook.