Kuyiqiniso ukuthi asithuthukisi noma yini engaziwa nge-Apple nokuthi wonke ama-iPhones ngesikhathi sethulwa ahlangabezana nokushoda kwesitoko. Endabeni yemikhiqizo emisha kwenzeka njalo, hhayi nge-iPhone kuphela futhi uma sibheka isitoko se-AirPods, singacabanga ngento efanayo. Ngalo mqondo, izinkampani eziningi zenza indlela yokuthengisa ekhangayo ukulengisa uphawu lwe- "Sold Out" futhi kwandise isifiso sabasebenzisi sokuba nomkhiqizo omusha ezandleni zabo futhi kulokhu kubonakala sengathi izinhlobo ezintsha ze-iPhone «X», Pro noma Special I-edishini, Izokwethulwa ngoSepthemba kanye namamodeli we-iPhone 7s kanye ne-7s Plus, kepha ukuhweba okufanayo kuzobambezeleka ngokwanele.
Kusobala ukuthi isitoko siyindlala kulokho esasikushilo ekuqaleni, kepha kule modeli ethile ukungabi khona kwesitoko okungezwe kulokho okungathatha ukwethula idivayisi kungafana nalokho okwenzeka nge-Apple Watch ekwethulweni kwayo - ngaphandle ngamabanga - kepha ngesikhathi esifushane sokulinda, ngalo mqondo kunamahemuhemu okuthi ngekota yesine yonyaka wezi-2017. Abezindaba nabahlaziyi abakhethekile baxwayisa ngalokhu futhi wukuthi uma i-iPhone "X" ibabazeka ngendlela amahemuhemu akhombisa ngayo, i-Apple kulindeleke ukuthi ibe nezinkinga zokuhlinzeka ngenxa yokufunwa ngamandla.
Ukushaja kokungeniswa, ukubuyisela ingilazi emuva, isikrini esingu-5,8-intshi OLED, inzwa yeminwe engaphansi kwesikrini, ukumelana kwamanzi kanye idizayini engaba yingqophamlando ku-iPhone yokuqala le nkampani eyethule yiwona amahlebezi amakhulu asabalala kunethiwekhi njengamanje. Konke lokhu ngobuchwepheshe bamuva ku-hardware yangaphakathi kungaba yimpumelelo yangempela.