Kusukela insiza yomculo yokusakaza yakwa-Apple, i-Apple Music, isiteji somculo esisakazwayo, ifike emakethe incishisiwe yaba izinketho ezimbili kuphela: I-Spotify ne-Apple Music okungenani emhlabeni jikelele, ngoba yizinsizakalo ezimbili ezinenani eliphakeme kakhulu lababhalisile namuhla.
Manje njengoba iSpotify ibhalwe kuNew York Stock Exchange, inkampani yaseSweden inesibopho sokwazisa abaninimasheya bayo njalo ezinyangeni ezintathu ukuthi ama-akhawunti enkampani ahamba kanjani futhi, ikakhulukazi, inani lababhalisile, inani lababhalisile abathi selifinyelele ezigidini ezingama-75. Njengoba bekulindelekile, inani labasebenzisi bamahhala nalo lenyukile.
Namuhla, I-Spotify inabasebenzisi abayizigidi ezingama-99 benguqulo yamahhala, Ngakho-ke uma sengeza zombili izinsizakalo, inani labasebenzisi abasebenzisa iSpotify lingamadola ayizigidi eziyi-174. Isevisi yesibili yokusakaza umculo enenani elikhulu labasebenzisi, i-Apple Music, inababhalisile abayizigidi ezingama-40, bonke abakhokhelwe njengoba inganikeli ngemodi yamahhala enezikhangiso ezinjengeSpotify, ngaphezu kokuba nabasebenzisi abayizigidi eziyi-8 abasebenzisa Abathathu Isikhathi senyanga samahhala esinikezwa yi-Apple kubo bonke labo abangakazami okwamanje.
Kulezi zinyanga ezintathu ezedlule, inkampani nayo izuzile ukunciphisa ukulahleka, isuka kuma-dollar ayizigidi ezingama-139 ekulahlekeleni eyakumemezela ezinyangeni ezintathu ezedlule kuya kubasebenzisi abayizigidi ezingama-41. Izibikezelo ezihamba phambili zenkampani, ukubheja ukuthi inani lababhalisile lizosondela, ngokuncane kakhulu, abasebenzisi ababhalisiwe abayizigidi ezingama-95, isibalo esingasondela kepha singeqi uma izibalo zokutholwa kwababhalisile abasha ziqhubeka nokugcinwa kuze kube manje.