U-Spotify ube ngumlingisi ophambili kuleli sonto ngezinguquko eziningi abazenzile kuhlelo lwabo lwamahhala. Kepha inkampani yaseSweden manje iza kithi nezindaba ezihlukile. Njengoba kumenyezelwe ukunyuka kwamanani entengo yabo. Okungenani eNorway, njengoba izwe laseScandinavia lizobona amanani entengo ama-akhawunti we-premium, umndeni kanye nabafundi bekhuphuka.
Lokhu kwaziswe yinkampani uqobo lwayo. Lokhu kukhuphuka kwentengo ngo-10% kumanani ala mazinga amathathu we-Spotify. Ucezu lwezindaba olungangahlali kahle kubasebenzisi. Noma, inkampani uqobo ayinqumi ukuthi yenze okufanayo nakwamanye amazwe.
Ukunyuka kwamanani kulawa mazinga kuzoqala ukusebenza kule nyanga kaMeyi. Yize ababhalisile abasha kuzofanele bakhokhe amanani amasha ngoMeyi. Kulabo basebenzisi asebebhalisele izinsizakalo zokusakaza, ukukhuphuka kwentengo kuzoqala ukusebenza ngoJulayi.
I-Spotify inezizathu eziningana zokukhuphula amanani entengo yamanani ayo. Ngakolunye uhlangothi, inkampani idinga ukukhiqiza inzuzo. Sekudlule amasonto ambalwa le nkampani yaseSweden yaphumela obala eNew York. Ngakho-ke kufanele kubatshalizimali. Kusukela manje abakaze benze inzuzo emlandweni wabo.
Futhi, inkampani ifuna izindleko eziphezulu zasebukhosini (inkokhelo kubaculi). Ngakho-ke, ukwanda kwentengo kumanani abo kuzobasiza ukuthi bakwazi ukubhekana nalezi zindleko. Okungenani ngengxenye enkulu, kubonakala sengathi lolu hlelo olusha lweSpotify.
Uma isivivinyo ngalokhu kukhuphuka kwentengo eNorway sihamba kahle, inkampani ayinqumi ukuthi yenze okufanayo nakwamanye amazwe. Okungakadalulwa okwamanje amanye amazwe acabanga ukukhuphula amanani awo. Singayazi le datha kungekudala. Kepha kufanele siqale sibone ukuthi abasebenzisi beSpotify eNorway basabela kanjani kulokhu kukhuphuka kwentengo.