Ukufika kukaJack Dorsey njengenhloko entsha yenkampani, esikhathini esingaphezu konyaka odlule, asize wakuthola nokwathi ngemuva kokudayiswa kwayo washiya, Kusho ushintsho olukhulu maqondana nezinketho ezintsha ezitholakala endaweni yesikhulumi. Kepha kubonakala sengathi yize kunenqwaba yezici ezintsha, abasebenzisi basenqena ukujoyina le nethiwekhi yezenhlalo futhi bakhetha ukuqhubeka nokusebenzisa inethiwekhi enkulu yokuxhumana nabantu ngokwenza kahle kakhulu: i-Facebook.
Inkampani yezinyoni yethule ama-akhawunti ayo ahambisana nekota edlule nalapho singabona khona ukuthi ayitholanga nje kuphela umsebenzisi omusha, kodwa futhi futhi ilahlekelwe yizigidi ezimbili, ikakhulukazi e-United States lapho inkampani inamandla kakhulu khona.
Kwikota edlule, inkampani ibibukeka sengathi isiqalile ukuheha abasebenzisi abasha, kepha bekucaca ukuthi yisimanga. Njengamanje inani elisemthethweni labasebenzisi limi kwizigidi ezingama-328. I-Twitter igxile ezinyangeni ezedlule ekwenzeni konke okusemandleni ukwenza ama-troll anyamalale kunethiwekhi ye-microblogging, enye yezinkinga ezinkulu inkampani ebilokhu inazo futhi okubukeka njengesinye sezizathu esenza ukuthi abasebenzisi baqhubeke ngaphandle kokuvula i-akhawunti.
I-Twitter kufanele isebenzise ama-akhawunti amakhulu, ikakhulukazi abezindaba noma izinkanyezi zomculo, ukuzama ukuthola imali ethe xaxa, kunciphisa ukukhishwa kwama-tweets kusuka kulawa ma-akhawunti kuya kwinani elithile labalandeli, ukuze kuthi uma befuna ukufinyelela ngamunye wabo, badlule ekuphumeni. Ngoba kuyacaca ukuthi ngezikhangiso zendabuko ezifakwe phakathi kwama-tweets inkampani ayiphumeleli. Ngaphezu kwalokho, kunabasebenzisi abaningi abangasebenzisi uhlelo olusemthethweni kepha kunalokho bathemba abantu besithathu ukuze bagweme ukukhangisa kumugqa wesikhathi.
Ukuphoqa onjiniyela ukuthi babonise ukukhangisa yebo noma yebo, kungaba ngomunye umthombo wokuthola imali, ngoba bayazuza ngensizakalo yamahhala ukudala uhlelo lokusebenza nokuyishaja, ngoba zonke lezi zicelo ezivela eceleni zokusebenzisa i-twitter zikhokhelwe. Abasebenzisi abasebenzisa i-Twitter ngeke bayeke ukusebenzisa ipulatifomu ngezinhlelo zokusebenza zezinkampani zangaphandle, ngeke siyeke ukuyisebenzisa uma iqala ukukhombisa ukukhangisa.
Isisusa esikhulu sokusebenzisa izinhlelo ezivela eceleni yi- ukuguquguquka okunikezwa yilezi zinhlobo zezicelo, ukusinikeza imisebenzi eminingi kakhulu kunalokho uhlelo lokusebenza lwensizakalo olungasinikeza ngokwendabuko.
Futhi ngacabanga manje ngomlomo kaTrump, ukuthi uzobuyela emuva.