Akunandaba ukuthi iyiphi inkampani, i-Samsung, i-Apple, i-Google ... zonke izinkampani noma kunini lapho ziqala umkhiqizo omusha emakethe, kungenzeka ukuthi endleleni, okungenani phakathi nezinyanga zokuqala, izinkinga ezihlobene nokusebenza kwazo zizoqala ukuvela, ibhethri noma ngisho nokuthinta ubuqotho bedivayisi njengoba kunjalo ngeNothi 7. Azisindiswa noma ngabe, yize kunjalo izinkinga ezithinte i-iPhone 7, iMacBook Pro ngeTouch Bar noma iGoogle Pixel. Emasontweni ambalwa edlule, abasebenzisi abaningana babike izinkinga ababenazo ngekhamera yale divayisi, inkinga inkampani eyasheshe yaqaphela, into engajwayelekile kakhulu kubakhiqizi.
Kepha manje sikhuluma ngenye inkinga ebonakala ngathi ithinta inani elikhulu labasebenzisi, inkinga ehlobene nomsindo wedivayisi. Ekuqaleni obekubonakala kuyinkinga yehadiwe, isikhulumi uqobo, sikhishiwe, ngoba ukuhlanekezela kwenzeka noma ngabe sisebenzisa amahedfoni, ngeChromecast noma nganoma iyiphi enye indlela. Njengoba kuyinkinga yesoftware, isixazululo sale nkinga sinezinsuku zayo njengoba iGoogle kuzodingeka ivule kuphela isibuyekezo esincane ukuxazulula inkinga.
Izinkundla zokusekelwa zeGoogle zigcwele izikhalazo ezivela kwinani elikhulu labasebenzisi, okuyi iphoqe inkampani ukuthi ivume inkinga, ephendula kuleso sithangami, esho ukuthi uyayazi inkinga futhi uyaphenywa. Lapho nje sebethola isisombululo senkinga, bazoyenza ibe sesidlangalaleni bese bekhipha isoftware ehambisanayo ukuze baxazulule inkinga. Ngenhlanhla, abakhiqizi bangalungisa ukungasebenzi kahle okuningi ngokuvuselelwa kwesoftware, into ngeshwa i-Samsung engakwazanga ukuyenza ngeNothi 7 ukuyivimba iqhume.