Okwamanje Kubukeka sengathi "kubi" ngandlela thize ukukhuluma ngokuhlukanisa imisebenzi yasendlini phakathi kwabantu futhi ukuthi ukulingana phakathi kwabobulili obubili kufanele kube yinto ejwayelekile kuleli banga. Kunoma ikuphi, kubonakala sengathi ezinye zisabambekile esikhathini esedlule yingakho kukuhle ukuthi izinkampani ezinkulu zibambe iqhaza ekwenzeni lolu hlobo lwezikhumbuzo olufana nolwenziwe yiSamsung.
Okusha Umkhankaso we- #YaNoHayExcusas ufuna ukuqwashisa ngokulingana ekwabiweni kwemisebenzi yasekhaya nokuthi iyiphi indlela engcono yokukwenza kumasipala wezwe lethu, ikakhulukazi eJun, eGranada. Kulokhu, inemvelo yokukhangisa emakiwe, kepha ekugcineni ichaza ngokusobala ukuthi kwenzekani emakhaya amaningi ezweni lethu nangaphandle kwayo.
Le yividiyo enethoni ehlekisayo kodwa ngasikhathi sinye ebucayi ezenzisa thatha lo mkhankaso uye kuwo wonke umhlaba:
Akungabazeki ukuthi izinto esizibona kule vidiyo ziyiqiniso ngempela futhi ukuthi benze isifundo ngoJuni, ukuhlaziya imikhuba yokuwasha yabathengi baseSpain futhi bathathu kuphela kwabayishumi abasebenzisa umshini wokuwasha njalo. Kulokhu, bagxile kakhulu ekwaziseni abantu bakule ndawo ukuze umhlaba wonke ubone ukuthi kungenzeka ukwenza nokwabelana ngale misebenzi ekhaya.
Besebenzisa imishini yokuwasha ye-Samsung AddWash, evumela ukungeza izingubo uma umjikelezo wokuwasha usuqalile, baqala ukusebenza futhi bakwazi ukulinganisa ukuncintisana kulo masipala waseGranada, ngoba lokhu basebenzise uhlelo lokusebenza lwe- "Equal HouseWork", oluvumela dala ukuncintisana okujabulisayo phakathi kwamalungu alo mbhangqwana.
Ekushicilelweni ngabezindaba okuthunyelwe yinkampani kukhona imininingwane ebalulekile ngalesi sihloko:
Ucwaningo olwenziwe yi-Ipsos lweSamsung luveze ukuthi abesilisa abayi-7 kwabangu-10 abawubekanga umshini wokuwasha besebenzisa izizathu ezifana nokungabi nesikhathi, ukungazi noma ubunzima obuthintekayo. Kungakho abakwaSamsung basebenze ukuze bashintshe leli qiniso futhi babeke izaba eceleni.
Kusuka Actualidad Gadget sin duda nos unimos a la campaña por la igualdad y no sólo en la de poner lavadoras, en todas las tareas del hogar. #YaNoExcusas