Muva nje emhlabeni jikelele we-intanethi kunamahlebezi ngokutholakala kweTidal ngomncintiswano, izinsizakalo ezinjengeSpotify noma i-Apple Music ngokusobala ziphakeme kuneTidal ngokuya ngokunikezwa nekhwalithi yesoftware. Noma kunjalo, Lezi zinsolo mayelana nokukhohliswa kwedatha yabasebenzisi ababhalisiwe eTidal ziqala ukuzamazamisa imakethe. Sibhekisa eqinisweni lokuthi kubonakala sengathi iTidal inabasebenzisi abambalwa abakhokha kakhulu kunomsunguli wayo, uJay Z, owamemezela ekupheleni konyaka odlule, okuzokwehlisa kakhulu intengo yokutholwa kwayo.
Ngokusho UDagens Naeringsliv, iphephandaba laseNorway, banochungechunge lwemibhalo abakhuluma ngemininingwane ethile maqondana nemakethe yomculo esakazwayo. Njengoba wazi kahle, uJay Z umemezele ngoNovemba 2015 ukuthi ipulatifomu yakhe ifinyelele kubasebenzisi abayisigidi, kepha, ipulatifomu empeleni lalinabasebenzisi abangama-350.000, okungaphansi kokuphindwe kathathu kukaJay Z
Ngokwedatha yemali engenayo ekhokhwa nyangazonke, eminyakeni emibili kamuva iTidal inabasebenzisi abangu-850.000 kuphela, okungukuthi, benganikeli ngisho nesikhathi esilinganiselwe kumsunguli wayo, ngabe bakwazile ukufinyelela kwinani labasebenzisi abakhokhelayo. Konke lokhu ngenkathi uTidal edubula iCFO yakhe, okuthiwa kungenxa yalokhu kungafani phakathi kwababhalisile bangempela nalabo iqembu lezokuxhumana elihlose ukuthengisa.
Khonamanjalo, uTidal uyaqhubeka nokuba nezinkinga endaweni elawulwa ngokusobala yiSpotify futhi elandelwa yi-Apple Music, ama-greats amabili okungenzeka ukuthi angakhishwa esihlalweni sobukhosi. Ngamafuphi, konke kukhombisa ukuthi uTidal uzogcina ngokunyamalala, hhayi ngaphandle kokugxekwa okumbalwa, yize imizamo kaJay Z nowakwakhe (uBeyoncé) yokuphinde basakaze ipulatifomu ebingakaze ibonakale iphumelela.