Kulezi zinsuku inethiwekhi yokuxhumana i-Facebook ithola ukugqama yonke indawo futhi into eyingozi kakhulu enkampanini uqobo ukuthi isikhulu sayo kanye nesikhulu esiphezulu, UMark Zuckerberg, akaveli endaweni yesehlakalo njengoba enza emikhakheni edlule lapho inethiwekhi yokuxhumana nabantu "yangena enkingeni" ngakho-ke iyenza ibe yimbi kakhulu inkinga.
Kubukeka sengathi kulokhu ukuhlaselwa kukaFacebook kunamandla amakhulu futhi kwenziwa ukuthi amapulatifomu enziwa ukuqeda ingosi yokuxhumana nabantu unomphela kumakhompyutha akho, nokuyinto eyake yenzeka ezikhathini ezidlule kodwa lokho kulokhu kubonakala kusebenza ngempela.
Izinkinga ezihlobene nobumfihlo bomsebenzisi
Ngaphandle kokungabaza, uma ngabe omunye wenu engazange abe semhumeni izinsuku ezimbalwa, uzokwazi ukuthi inkinga enkulu ihlobene nobumfihlo be-Facebook kanye idatha ekhishwe kubasebenzisi abangaphezu kwezigidi ezingama-50 zale sevisi. Izindaba ezidalulayo ezivela kwabezindaba ezifana New York Times amaphephandaba Unogada noMqapheli, kanye nezitatimende ezehlukene ezisemthethweni ezikhishwe okwakho Facebook zinikeza ubukhulu benkinga eyenziwe yilesi siqephu.
Akungabazeki ukuthi le datha ayebiwe, ayisetshenziswanga noma ikhishwe ngobuqili kubacebisi beCambridge Analytica, ngakho-ke isiphithiphithi esivele nalolu daba sikhulu uma kungenzeka. Izigidi zemininingwane etholwe yilesi seluleko futhi ezavela ku-Facebook, zisetshenziswe ngqo emkhankasweni wase-UK Brexit nangesikhathi sokhetho lwase-US lwase-2016, lapho uTrump anqobe khona okufanayo.
Ngubani uCambridge Analytica?
Yebo, ngokomthetho futhi "ngaphandle kokwenza iqhinga elingekho emthethweni" lesi seluleko sathola imininingwane yabo bonke laba bantu ku-Facebook. ICambridge Analytica iphethe ukusiza emikhankasweni yezepolitiki, nge inkampani yayo yabazali iStrategic Communication Laboratories, ehola phambili. Le femu inolwazi oluvela emithonjeni eminingi futhi ngayo yenza ucwaningo lokwakha "amaphrofayili" wabavoti futhi ngaphandle kokungabaza lokhu kuthinta ukwaziswa abakutholayo, esingakubiza ngokuthi isu lezikhangiso zezepolitiki ukuthi ziye ngqo kubo.
Le nkampani inedatha kubavoti abangaphezu kwezigidi ezingama-230 baseNyakatho Melika, okungangabazeki ukuthi singasho ukuthi bonke abantu bayabheka ukuthi kukhona cishe abantu abayizigidi ezingama-250 abaneminyaka yobudala yokuvota e-United States. Ngakho-ke sesivele sinengxenye enkulu yesibili yenkinga etafuleni. Ukuphatha ukhetho kungenzeka ngaleso sikhathi futhi ngaphezulu uma kubhekwa ukuthi umkhankaso kaDonald Trump waqasha iCambridge Analytica ukwenza imisebenzi yedatha ngesikhathi sokhetho lwango-2016, obekungaba ukuthola imininingwane bese kwethulwa iposi eliqondile ukuthola amavoti.
ICambridge Analytica iyithole kanjani idatha yomsebenzisi we-Facebook?
Njengoba ngishilo ekuqaleni kwalesi sihloko, inkampani ayenzanga ukugqekeza, ukungena ngenkani noma ukuphazamisa ukuthola imininingwane eminingi kubasebenzisi ku-Facebook. Nangu eza u-Aleksandr Kogan, uprofesa e-University of Cambridge, okwathi, ngenxa yesicelo "thisisyourdigitallife" ayisebenzisa ukuthola amaphrofayili futhi afunde ubuntu babasebenzisi be-Facebook njengocwaningo, weza ICambridge Analytica ngaphandle kwemvume ethile evela kubasebenzisi.
Lokhu kuvame ukuba yinto ejwayelekile lapho sibhalisela noma iyiphi insizakalo, uhlelo lokusebenza noma okufanayo ne-akhawunti yethu ye-Facebook, kepha inkinga ukuthi bonke abangane bethu, esibajwayele nabanye abasebenzisi abakwazi ukufinyelela kuphrofayili yethu nabo bangabahlanganyeli kulesi sinyathelo sedatha, ngakho-ke i-firm ingafinyelela izigidi zabasebenzisi kalula ngephrofayili yethu, iyintambo.
"Yize uKogan athola lolu lwazi ngokusemthethweni nangezindlela ezifanele ezazilawula bonke abathuthukisi ku-Facebook ngaleso sikhathi, akazange alandele imithetho yethu," kusho uPaul Grewal, iphini likamongameli we-Facebook nomeluleki wezomthetho, isitatimende.
AbakwaFacebook bavimbele ukungena kwiCambridge Analytica
Uma imininingwane kuzicelo esizithola nomsebenzisi wethu we-Facebook isemthethweni, kungani wenqabele ukufinyelela kuCambridge Analytica? Kubukeka sengathi ngemuva kokucela ukususwa kwedatha yomuntu siqu yabasebenzisi nokuthi ikufinyelele ngaphandle kwenkinga, kubonakala sengathi azange zisuswe ngokuphelele.
Imininingwane eyimfihlo yabasebenzisi yabiwa nezinhlelo zokusebenza esifinyelela kuzo nomsebenzisi we-Facebook kodwa lezi azikwazi "ukuzithengisa" nabo futhi ngaphandle kwemvume yethu, into eyayenziwa yiCambridge Analytica kuze kube Ngo-2015, i-Facebook uqobo yaqeda ukufinyelela konjiniyela bezinhlelo kubangani bethu kwinethiwekhi yokuxhumana nabantu. Le bekuyindlela "esemthethweni" yokuthola imininingwane eyimfihlo yabantu abayizigidi ezingama-50 abathi UKogan ushintshele ngephutha eCambridge Analytica.
Imikhankaso eyonakalisiwe nokungabikho kweZuckerberg
Ngokusobala, iBrexit ese-United Kingdom noma ukhetho e-United States kuyisihluthulelo sokunquma ikusasa lezwe, ngakho-ke lokhu kubucayi ngokwanele ukuthatha izinyathelo ezinqala. Izinkulungwane eziningi zabasebenzisi zikhankasela ukuthi sisuse i-akhawunti yethu ye-Facebook, into ezothinta nakanjani inethiwekhi yokuxhumana nabantu esivele ibona ukwehla emakethe yamasheya ngemuva kokushaywa kanzima. Ngabe ukuvota kungakhwabaniswa ngenxa yolwazi olutholwe ku-Facebook? lokhu kusalokhu kuzocaciswa kepha kusiza kakhulu ukwazisa abavoti futhi "bahlasele" ngqo ezindaweni ezidingekayo zalokhu.
Ngokwakhe uMark Zuckerberg, okuvame ukuvela ngezikhathi ezinzima ngesitatimende kwinethiwekhi yokuxhumana uqobo, akuveli futhi lokhu kushisa umoya. EWashington nase-United Kingdom, izishayamthetho nezinye izikhulu zifuna ukuba khona kukaZuckerberg, into angakaze ayenze kuze kube manje futhi eqhubeka nokujezisa ukwethembeka kokuvikelwa kwemininingwane ye-Facebook maqondana nezinqubo zokhetho, i-trolls nokugebenga okungatholakala kwinethiwekhi yokuxhumana nabantu.
Akukho okunye esingakwenza ngaphandle kokusola imininingwane esiyithumela kwinethiwekhi yezokuxhumana, kepha lokhu kuyinto yomuntu siqu futhi yize siqaphile ngayo, kulokhu, ukufinyelela kwimininingwane yethu kwenziwa "kubangani" abasebenzisa iziqinisekiso ze-Facebook ukungena kumageyimu noma okufanayo, ngakho-ke akukho okuningi okumele kwenziwe ... Yebo, singayisusa ingosi yokuxhumana nabantu kumadivayisi ethu, kepha lokhu akungicaceli ukuthi kuthanda wonke umuntu ngakho kusezandleni zakho.