Ngemuva kokulinda iminyaka engaphezu kwemithathu, i-Apple iyivuselele ngokuphelele i-Apple TV kokubili ukusebenza kwayo kanye nohlelo olusebenzayo oluyiphethe. Ngokwethulwa kwesizukulwane sesine, i-Apple inikeze leli set-top box uhlelo lwayo lokusebenza, elifana kakhulu ne-iOS, lapho abasebenzisi bangafaka khona izinhlelo zokusebenza nemidlalo sengathi i-iPhone, i-iPad noma i-iPod touch. Abafana bakaCupertino baqhubeke nokuthengisa imodeli endala, njengemodeli yokufaka kule divayisi, kepha ngokuhamba kwesikhathi ubonile ukuthi umehluko mkhulu kakhulu kangangokuba akukufanele ukuqhubeka nokuwuthengisa.
Khumbula ukuthi isizukulwane sesithathu i-Apple TV ayinaso isitolo sayo futhi okuwukuphela kwendlela yokukwazi ukusebenzisa okuqukethwe ngedivayisi kusekelwe kokubhaliselwe, okutholakala kuphela e-United States. Ukwehliswa kwentengo okwehlelwe yile divayisi bekungasona isizathu esanele sokuheha umphakathi, ngoba imikhawulo yayo yokusebenza yokudla ividiyo esakazwayo nethuba lokubonisa okuqukethwe kwe-Mac, iPhone, iPad noma iPod touch yethu. akuzona izizathu ezanele zokukhokha ama-euro angama-79 abiziwe, uma esehlisiwe.
I-Apple yazise abasebenzi ngeposi langaphakathi ngokuphela kokumakethwa kwale divayisi, yize ezinyangeni ezedlule bekuvele sekuqala ukuba ngumsebenzi onzima ukuyithola, ezitolo zomzimba naku-inthanethi. Ngale ndlela, i-Apple iqinisekisa ukuthi noma ngubani onentshisekelo ku-Apple TV, gxila kuphela kumamodeli wesizukulwane sesine esisha ezisinikeza amathuba amaningi ahlukahlukene ngokuqhathaniswa nemodeli yesizukulwane sesithathu.