Inkampani yaseCanada iBlackBerry, eyayaziwa nge-RIM yaze yamukela igama lamatheminali ayo, yehlulekile ukubhekana nobunzima ebibhekane nabo eminyakeni yamuva, lapho ibingazi ukuthi izosabela kanjani ngesikhathi senguquko elethwe ngu ukufika kwe-iOS ne-Android emakethe. Ezinsukwini ezimbalwa ezedlule sikwazise ngamahlebezi okuthi inkampani ingayeka ukukhiqiza amatheminali ayo, amahemuhemu aseqinisekisiwe ekugcineni. Lokhu akusho ukuvalwa kophiko lwenkampani engomahamba nendlwana, okuzosukela manje kuqhubeke luzoya kubantu besithathu ukuthi bakhiqize amatheminali alo futhi izoyeka ukutshala imali engaphezu kwengxenye yemali engenayo emnyangweni we-R & D eyayiphethe ukwenziwa nokuklanywa kwamatheminali wakamuva inkampani eyethule emakethe.
Ukufika kukaJohn Chen njengenhloko yenkampani kwakucabanga ukushintsha kwesimo, futhi ubephethe ukumemezela ukuphela kokukhiqizwa kwamatheminali enkampani, ngale ndlela ngempela nnoma siyazi ukuthi inkampani izokwenzani emhlabeni wama-smartphones ngoba uma i-hardware ifakwa yinkampani yangaphandle futhi isoftware iyi-Android, kubonakala sengathi abantu baseCanada bazolinikeza igama ukuthi bathole imali engenayo ekusetshenzisweni kwayo ngenkathi bebeka engcupheni ubuncane.
Ukuphela kwesiginali abantu baseCanada abasungule emakethe nokuthi singacabanga nge-smartphone okufanele siyicabangele yiBlackBerry Priv, imodeli yokuqala yenkampani ene-Android njengejwayelekile kepha nazo zonke izinsizakalo ezijwayelekile zenkampani ezifakwe kwisoftware. Kepha ngaphandle kokusebenza kahle kwetheminali, ukunikela nge-terminal esezingeni eliphezulu kuphela kuholele inkampani ukungena empini lapho kutholakala kuphela i-Samsung ne-Apple, ngosesho lwazo oluphambili. Akekho engqondweni yabo efanele ongachitha inani le-Samsung noma i-iPhone kumodeli yeBlackBerry.