Isigaba seselula seMicrosoft Store sesiyindawo yokuvakashela kaningi, ngenxa yenani elikhulu lokunyakaza elikukhombisayo. Ngakolunye uhlangothi, sithola ukwehluka kwentengo kwamatheminali afana ne-Acer Jade Primo noma i-HP Elite x3, imodeli eyehlise intengo yayo emasontweni adlule yize isabiza kakhulu kunalokho esikunikeza kona. Kepha futhi ezinyangeni ezedlule kube nezindaba zika-al ukubukeka nokunyamalala kokuthengiswa kwamamodeli akhiqizwe yinkampani uqobo. Ekunyakazeni kokugcina singabheka ku-Microsoft Store akukho ukuphela kwebanga le-Lumia, uhla olwenziwe yi-Microsoft, alusatholakali.
Uma sivakashela Isitolo seWindows singabona ukuthi kanjani ngokuvakashela isigaba seWindows Phone I-Acer Jade Primo kuphela etholakalayo, engaqondakali ukuthi ayinaso isitoko, kanye ne-HP Elite x3. Akukho mkhondo we-Lumia 550, 640 noma 950. IMicrosoft, njengenjwayelo, ayikakhiphi isitatimende sokuthethelela lokhu kuqedwa, ukuqedwa okuzodala umsindo wamahemuhemu ahlobene nokwethulwa okungenzeka kwe-Surface Phone noma i Ukuhoxa kwenkampani eseRedmond emakethe yamaselula, ukuhoxa okungaba kubi kakhulu kubasebenzisi.
IMicrosoft ayinakho ukuthinta okukhethekile okunikezwa yi-Apple kumadivayisi ayo nakumikhiqizo yesoftware. Njengamanje i-iOS ne-MacOS basikhombisa ukuhlanganiswa okusivumela ukuthi sisebenzise zombili izinhlelo zokusebenza ngendlela elula nehambisanayo. IMicrosoft ibilokhu izama kusukela kwethulwa iWindows Phone, kepha akuqhamuki nefomula. Yize kuliqiniso ukuthi ukuthengiswa kwe-PC kuyaqhubeka nokuwa, ukwazi ukuphatha imininingwane efanayo evela kwi-PC naku-smartphone nge Windows 10, njengoba kunjalo ngohlelo lwe-Apple ecosystem, kungumbono abasebenzisi abaningi abangawuthokozela futhi okuvumeleke Windows 10 Iselula izuza masinyane isabelo semakethe, isabelo ngokwezibalo zakamuva nje esidlula isigamu sephuzu.