Njalo lapho inkampani yethula insizakalo entsha, kufanele ibe nenzuzo, ngoba iningi layo limahhala. Umthombo oyinhloko wemali engenayo yezinkampani ezinikeza lolu hlobo lwensizakalo imvamisa ukukhangisa, ukukhangisa okuqala ukufika ngokushesha ngemuva kokuba sekuyinsizakalo esetshenziswa abasebenzisi abaningi. IPeriscope, insiza yokusakaza bukhoma ye-Twitter, umemezele ukuthi maduze uzoqala ukukhombisa izikhangiso ekuqaleni kwemisakazo, kungaba amavidiyo asakazwa phambilini noma ukusakazwa bukhoma. Kepha ufuna ukukwenza ngenye indlela.
Emasontweni edlule sibonile ukuthi insizakalo yezikhangiso yakwaGoogle ithinteke kanjani ngesakhiwo sezinkampani ezinkulu ngoba izikhangiso zazo ziboniswe kumavidiyo akhuthaza ubandlululo, ubuphekula noma eminye imikhuba ebukelwa phansi ngumphakathi. Ukunikezwa kwe-Twitter, ngokungafani ne-Google, ukulawula okukhulu ekukhangiseni efuna ukukukhombisa ku-Periscope, ngokususelwa ekusakazweni komsebenzisi kwangaphambilini lapho kuzokhonjiswa khona. Uma ngaphambilini lokhu bekukhombisa imigomo eshiwo ngenhla, izikhangiso zezinkampani ngeke zikhonjiswe kuzo, ukuze abantu bangazihlanganisi nomkhiqizo nomonakalo okubandakanya lokhu.
I-Twitter izophinde inikeze ithuba lokuthi izikhangiso zayo ziboniswe kunoma imuphi umsebenzisi, kungakhathalekile okuqukethwe abasakazayo. Ngokusobala Lolu hlobo lwesikhangiso luzoshibha ngoba aludingi ukulawulwa okuningi yi-Twitter. Okwamanje, i-Google isasebenza ukuthola amaklayenti amakhulu futhi izama ukunikeza amandla amakhulu lapho kuboniswa khona izikhangiso zawo, umsebenzi ocishe ungenzeki ngenxa yenani elikhulu lamavidiyo alayishwa epulatifomu njalo ngehora. Kepha yilokho ama-algorithm okufanele abe khona, akunjalo?